Global Unicorn Expansion Through Executive Search in ASEAN
MitchelLake successfully partnered with Deliveroo, the global food delivery unicorn, to complete a strategic executive search in ASEAN. The goal: to appoint an experienced Country Manager in Singapore who could drive international expansion and accelerate growth across Southeast Asia.
Deliveroo required a senior leader with deep regional experience, market knowledge, and the operational agility to lead growth in one of the world’s most competitive food delivery markets. Within a fast-moving sector where technology, logistics, and partnerships are critical to success, MitchelLake identified and appointed a proven executive who could align with Deliveroo’s ambitious trajectory.
Why ASEAN Leadership Matters
For fast-growth ventures, the ASEAN region presents both opportunities and complexity. With diverse markets, regulatory environments, and consumer preferences, executive leadership must be adaptable and globally minded. By securing the right Singapore-based Country Manager, Deliveroo strengthened its foothold in the region and established leadership continuity for future expansion across ASEAN.
This case study highlights how executive search ASEAN assignments support not only market entry but also long-term scalability. The appointment helped Deliveroo integrate global best practices while tailoring operations to the specific needs of Southeast Asian consumers and partners.
About Deliveroo
Founded in 2013 by William Shu and Greg Orlowski, Deliveroo is an award-winning delivery platform that partners with over 140,000 restaurants and grocery providers, supported by 150,000 riders worldwide. Headquartered in London with over 3,500 employees, Deliveroo operates in nearly 800 locations across 11 markets including Singapore, Australia, Hong Kong, UAE, and across Europe.
Deliveroo’s mission is to build the definitive online food company, transforming how the world eats through hyper-local convenience, market-leading technology, and sustainability initiatives. Learn more about Deliveroo on LinkedIn.
Partner With MitchelLake for ASEAN Expansion
MitchelLake has extensive experience delivering executive search in ASEAN growth markets, supporting global companies with leadership hires that enable international expansion. From unicorns like Deliveroo to scaling technology ventures, we help organisations secure the talent required to compete and thrive in Southeast Asia.
👉 Contact MitchelLake to explore how our executive search in ASEAN capabilities can accelerate your global expansion objectives.
The market for this leadership
Live MitchelLake intelligence across this sector and Asia.
Latest signals — Deliveroo
Product Launch · EMEA
Deliveroo →Deliveroo launching restaurant booking service (Deliveroo Reservations) in London, expanding to UK-wide
Partnership · EMEA
Deliveroo →Deliveroo has partnered with Coco Robotics to deploy four-wheeled autonomous delivery robots across five UK locations, beginning with Canary Wharf in October 2026.
Adjacent signals across Asia
Capital Raising · Asia
주빅 (JUVIC) →Microneedle drug-delivery firm JUVIC was selected for the 2026 Scale-up TIPS specialised track, backed by TIPS operator T Investment. The project totals 4 billion KRW, including a 3 billion KRW government grant, to fund non-clinical development and sterile mass-production scale-up.
Capital Raising · Asia
Blue Whale →Battery startup Blue Whale raised a $4m seed round backed by Wavemaker and ADB Ventures. It is building a network of batteries across Singapore to free up grid capacity.
Capital Raising · Asia
The Pant Project →Indian menswear D2C brand The Pant Project raised ₹109 Cr (about $11.5 Mn) in a Series B led by Mirae Asset Venture Investments, plus venture debt from Alteria Capital, to expand its offline store network from 25 to 150 over two to three years and broaden its menswear portfolio.
“The Pant Project started as a digital-first brand. That foundation gave us the data, the product knowledge and the brand equity to now go deep offline”
Partnership · Asia
Okestro Cloud →Okestro Cloud, with FuriosaAI, Upstage, SPK and Daewon CTS, signed an MOU to co-develop a sovereign AI full-stack appliance combining NPU compute, LLM models, cloud platform and data-centre infrastructure, with plans for joint sales, PoCs and BMTs targeting public and private customers.
Product Launch · Asia
PHYBOT →PHYBOT publicly debuted the PhyHand, a 23-DoF direct-drive anthropomorphic dexterous hand (750 g), at the 140th Canton Fair, alongside its C series humanoids and D series quadruped.
Capital Raising · Asia
Hunger Pangs Pvt Ltd →Parent of Burma Burma filed a DRHP with SEBI for an IPO comprising a fresh issue of up to ₹150 Cr plus an offer for sale of up to 2.8 Cr shares.