We appointed the GM, Growth Marketing, a growth leadership hire, to take the story to market.
Who Gives A Crap — B-Corp consumer-goods brand selling sustainable, forest-friendly toilet paper and personal-care products and donating 50% of profits to sanitation programs; direct-to-consumer and retail, global.
Challenge. Appoint a senior growth-marketing leader while the function itself was being designed in parallel — a moving brief inside an organisational restructure.
The market for this leadership
Live MitchelLake intelligence across Consumer Goods and Global.
Latest signals — Who Gives A Crap
M&A Activity · Oceania
Who Gives A Crap →Will work for free? Trevor Bauer hypothetically offers to sign a '$0 salary' deal with any MLB club.
Product Launch · Oceania
Who Gives A Crap →Who Gives A Crap suspended its AI-powered email tool after the system incorrectly informed a customer that toilet paper subscription prices would more than double, exposing operational risks in AI agent deployment and customer communication.