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Who Gives A Crap: Product Launch
Who Gives A Crap suspended its AI-powered email tool after the system incorrectly informed a customer that toilet paper subscription prices would more than double, exposing operational risks in AI agent deployment and customer communication.
Source: SmartCompany
The leadership read
A product move like this reshapes Who Gives A Crap's org chart as much as its roadmap. Scaling in consumer rests on product leadership that can carry a launch to adoption and commercial hires who turn early traction into pipeline. The Oceania tell is whether senior GTM appointments follow; unsupported launches stall.
Market context: Backdrop: a 104 (Hot) Talent Market Index (down 1.9 on the month) with Oceania activity steady (+1.1pts).
Who Gives A Crap: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow; 2 tracked across 60 days.
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From the MitchelLake archive
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More signals across consumer
Ma Activity · EMEA
ITV →ITV being acquired by Sky in major UK media consolidation deal. Combined entity will control ~£3.9 billion in annual ad revenue (44% of UK TV ad spend).
Product Launch · Oceania
Indeed →Indeed released Interview Tasks 2026 survey revealing widespread employer reuse of unpaid candidate work (45% admit reuse), with 66% of workers withdrawing applications due to task requirements, and inconsistent payment practices across industries and demographics.
Product Launch · Oceania
DAZN →DAZN acquired broadcasting rights to Australia cricket series, indicating expansion of sports content portfolio and competitive positioning in cricket media rights
Product Launch · Oceania
Myer →Myer revitalised its womenswear offering with 25 new brands (4 exclusive to Myer including Acler and Effie Kats) targeting younger consumers, following weak FY earnings (0.3% revenue lift) and a $48M distribution centre problem.
Product Launch · Oceania
Thinkerbell →Independent creative agency Thinkerbell launched 'Hi-Vis', a new product that audits brand visibility, understandability, and recommendability across AI models including ChatGPT, Gemini, and Google AI Overviews.
Product Launch · Oceania
Verkada →Verkada released AI-powered deterrence capability integrated into its Command platform, enabling proactive video surveillance with automated intervention—audio warnings, escalation logic, and multi-modal behavior detection (vision, audio, language models) designed to prevent incidents before they escalate.
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