Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and Americas.
Latest signals — Livewire Group
Product Launch · Oceania
LiveWire →LiveWire (Harley-Davidson spinoff) officially announced pricing and began production for S4 electric motorcycles, pulling back curtain on product after unveiling less than a year ago. Product positioned as low-cost electric motorcycle entry point to mass market.
Adjacent signals across Gaming
Product Launch · Americas
Electronic Arts →EA College Football 27 launches July 9, 2026 across PS5, Xbox, and PC platforms, with MVP+ early access beginning July 2.
Product Launch · Americas
Electronic Arts (EA) →EA launched its first advertising platform enabling brands to purchase in-game ad placements (stadium boards, scoreboards) across FC, Madden, and College Football titles, representing a new monetization and partnership channel.
Strategic Hiring · EMEA
ATG Entertainment →ATG Entertainment hired Charlotte Longstaff as London Programming Director in September, and elevated Michael Lynas to focus on global programming and production investment strategy, signaling organizational restructuring around content and producer relationships.
Strategic Hiring · Oceania
IGN Entertainment →IGN Entertainment released major research report developed with Kantar and UC Berkeley on entertainment consumption patterns across US, UK and Australia
Capital Raising · Asia
Metasports Interactive →Metasports Interactive raised $20M from Metica to support growth of cricket game Hitwicket and boost marketing/user acquisition
Product Launch · Americas
All G →Australian precision-fermentation startup All G launched its cow-free lactoferrin ingredient (LFX) in the US market and is planning a second facility, with human lactoferrin expected within six months.
“We expect to announce several branded partnerships before SupplySide Global in Las Vegas in late October.”