Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and Americas.
Adjacent signals across Gaming
Product Launch · Americas
Electronic Arts (EA) →EA launched its first advertising platform enabling brands to purchase in-game ad placements (stadium boards, scoreboards) across FC, Madden, and College Football titles, representing a new monetization and partnership channel.
Ma Activity · EMEA
Electronic Arts →Saudi Arabia's Public Investment Fund (PIF) led consortium made acquisition offer for Electronic Arts in September 2025, with deal valued at $55bn
Product Launch · Americas
Orchid →Vancouver-based AI startup Orchid launched a free World Cup experience allowing fans to receive live scores, match information, and local guidance through text messaging. This consumer-facing launch demonstrates the broader AI personal assistant platform capabilities for real-time experiences beyond workplace productivity.
Ma Activity · Americas
Paramount Skydance Corp / Warner Bros. Discovery →US Justice Department approved Paramount Skydance's $110 billion acquisition of Warner Bros. Discovery, clearing major regulatory hurdle despite state-level legal challenges ahead.
Strategic Hiring · Americas
Conocophillips →ConocoPhillips secured a new 30-year Alaska LNG supply agreement, signaling major long-term commitment to Alaska operations and LNG infrastructure development.
Strategic Hiring · Americas
Royal Caribbean Group →Royal Caribbean Group opened the Dale R. and Carol Ann Lindsey Alaska Railroad Terminal in Seward, the largest cruise terminal in Alaska with modernized facilities, shore power, and direct rail connectivity—representing significant infrastructure investment and operational efficiency optimization.