We appointed the Global Head of Media Monetisation, a senior leadership hire for the next phase of growth. One of several senior appointments we delivered for Livewire Group.
Livewire Group — Livewire is an Australian gametech and gaming marketing company reaching gaming audiences for brands worldwide. In a single expansion programme we appointed its entire international leadership layer: Head of North America, Head of Europe/UK, Head of Japan and the Global Head of Media Monetisation. One Australian company, three destination markets, four leaders. The definitive modern example of expansion leadership built as a system rather than a hire.
The market for this leadership
Live MitchelLake intelligence across Gaming and Americas.
More leadership we placed at Livewire Group
Latest signals — Livewire Group
Product Launch · Oceania
LiveWire →LiveWire (Harley-Davidson spinoff) officially announced pricing and began production for S4 electric motorcycles, pulling back curtain on product after unveiling less than a year ago. Product positioned as low-cost electric motorcycle entry point to mass market.
Adjacent signals across Gaming
Ma Activity · Americas
Electronic Arts (EA) →EA completed its $55 billion acquisition by a consortium including Saudi Arabia's Public Investment Fund (PIF), Silver Lake, and Affinity Partners. The deal was first announced in September 2025 and closed on August 4, 2026.
Ma Activity · Americas
Electronic Arts →$55 billion acquisition of Electronic Arts closing on August 4, 2026 following all regulatory approvals.
Geographic Expansion · Americas
Elite →Elite, an AI-powered legal software firm headquartered in El Segundo, California, signed a lease for the entire 22nd floor (6,960 sq ft) at 757 Third Avenue in Midtown East Manhattan. This represents Elite's first New York City office.
Strategic Hiring · EMEA
ATG Entertainment →ATG Entertainment hired Charlotte Longstaff as London Programming Director in September, and elevated Michael Lynas to focus on global programming and production investment strategy, signaling organizational restructuring around content and producer relationships.
Partnership · EMEA
IGN Entertainment →IGN expanded its partnership with Gamescom, adding game previews to the official indie showcase and deepening its role as production partner for the official Gamescom consumer broadcast.
Capital Raising · Asia
Metasports Interactive →Metasports Interactive raised $20M from Metica to support growth of cricket game Hitwicket and boost marketing/user acquisition