Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and EMEA.
Adjacent signals across Gaming
Ma Activity · EMEA
Electronic Arts →Saudi Arabia's Public Investment Fund (PIF) led consortium made acquisition offer for Electronic Arts in September 2025, with deal valued at $55bn
Product Launch · Americas
Electronic Arts (EA) →EA launched its first advertising platform enabling brands to purchase in-game ad placements (stadium boards, scoreboards) across FC, Madden, and College Football titles, representing a new monetization and partnership channel.
Strategic Hiring · EMEA
Opentext →OpenText announced €105 million investment in Cork and Galway, Ireland to create 400 jobs. New Cork Centre of Excellence for EMEA will focus on agentic AI, sovereign cloud, and cyber resilience R&D.
Leadership Change · EMEA
Novo Nordisk →Novo Nordisk disclosed a data breach affecting patient information from clinical trials, indicating potential security governance gaps that typically trigger C-suite accountability and reorganization
Product Launch · EMEA
Sennheiser →Sennheiser brand announced MOMENTUM 5 Wireless, a new premium portable audio product featuring high-fidelity sound and spatial audio capabilities, representing a product refresh in the competitive premium audio market.
Restructuring · EMEA
Avanti Communications →Avanti Communications is divesting its Hylas-3 satellite payload to reduce geostationary exposure and close out its debt-fueled GEO expansion strategy