Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and EMEA.
Latest signals — Livewire Group
Product Launch · Oceania
LiveWire →LiveWire (Harley-Davidson spinoff) officially announced pricing and began production for S4 electric motorcycles, pulling back curtain on product after unveiling less than a year ago. Product positioned as low-cost electric motorcycle entry point to mass market.
Adjacent signals across Gaming
Strategic Hiring · EMEA
ATG Entertainment →ATG Entertainment hired Charlotte Longstaff as London Programming Director in September, and elevated Michael Lynas to focus on global programming and production investment strategy, signaling organizational restructuring around content and producer relationships.
Ma Activity · EMEA
Electronic Arts →Saudi Arabia's Public Investment Fund (PIF) led consortium made acquisition offer for Electronic Arts in September 2025, with deal valued at $55bn
Product Launch · Americas
Electronic Arts (EA) →EA launched its first advertising platform enabling brands to purchase in-game ad placements (stadium boards, scoreboards) across FC, Madden, and College Football titles, representing a new monetization and partnership channel.
Strategic Hiring · Oceania
IGN Entertainment →IGN Entertainment released major research report developed with Kantar and UC Berkeley on entertainment consumption patterns across US, UK and Australia
Capital Raising · Asia
Metasports Interactive →Metasports Interactive raised $20M from Metica to support growth of cricket game Hitwicket and boost marketing/user acquisition
Leadership Change · EMEA
United Talent Agency →James Wright promoted to Co-Head of U.K. Music division alongside Neil Warnock; Jules de Lattre made partner. UTA investing in London as strategic base for worldwide touring ambitions.