Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and Asia.
Adjacent signals across Gaming
Product Launch · Americas
Electronic Arts (EA) →EA launched its first advertising platform enabling brands to purchase in-game ad placements (stadium boards, scoreboards) across FC, Madden, and College Football titles, representing a new monetization and partnership channel.
Ma Activity · EMEA
Electronic Arts →Saudi Arabia's Public Investment Fund (PIF) led consortium made acquisition offer for Electronic Arts in September 2025, with deal valued at $55bn
Leadership Change · Asia
Huawei Technologies →He Tingbo, head of Huawei's semiconductor business (the 'chip queen'), has stepped back into public prominence after seven years working in shadows since 2019 US sanctions. Her re-emergence signals strategic shift in semiconductor strategy and likely elevation within company hierarchy.
Product Launch · Asia
LUNYEE →LUNYEE launched the 3020 Nova CNC Router, a desktop CNC machine combining a 710W trim router spindle with pre-assembled design for easier setup and improved performance.
Product Launch · Asia
Moonshot AI (Kimi) →Moonshot AI launched the Kimi Credit Card, the world's first AI-native credit card, in partnership with a state-owned bank. The card embeds AI services as core membership benefit, converting spending into AI compute credits redeemable within the Kimi ecosystem.
Partnership · Asia
Tianyi Cloud, Alibaba Cloud, Huawei Cloud, JD Cloud, Lenovo, StepFun, Kingsoft Office, Qingcheng Jizhi →China Academy of Information and Communications Technology (CAICT) launched 'Token Cloud Service Quality Enhancement Evaluation Plan' with 10+ industry partners. Initiative establishes industry standards for token-based cloud services (latency, throughput, reliability, cost efficiency) as LLM inference becomes core infrastructure workload. Partners span cloud providers (Tianyi, Alibaba, Huawei, JD), hardware (Lenovo), AI (StepFun), and software (Kingsoft).