Livewire Group — Livewire is a global gaming marketing and gametech company founded in 2021 by Brad Manuel and Indy Khabra. They specialize in connecting brands, gaming publishers, and gamers through innovative marketing solutions. Their services include immersive gaming campaigns, audience insights, and the development of Gameview, a proprietary advertising technology platform designed to reach a global gaming audience at scale. Livewire's global team of gaming specialists operates across multiple countries, aiming to unlock the gaming audience for brands through effective and scalable marketing strategies.
The market for this leadership
Live MitchelLake intelligence across Gaming and Asia.
Latest signals — Livewire Group
Product Launch · Oceania
LiveWire →LiveWire (Harley-Davidson spinoff) officially announced pricing and began production for S4 electric motorcycles, pulling back curtain on product after unveiling less than a year ago. Product positioned as low-cost electric motorcycle entry point to mass market.
Adjacent signals across Gaming
Capital Raising · Asia
Metasports Interactive →Metasports Interactive raised $20M from Metica to support growth of cricket game Hitwicket and boost marketing/user acquisition
Ma Activity · EMEA
Electronic Arts →Saudi Arabia's Public Investment Fund leading $55bn acquisition of Electronic Arts, with EU approval expected by July 30, 2026
Strategic Hiring · EMEA
ATG Entertainment →ATG Entertainment hired Charlotte Longstaff as London Programming Director in September, and elevated Michael Lynas to focus on global programming and production investment strategy, signaling organizational restructuring around content and producer relationships.
Product Launch · Americas
Electronic Arts (EA) →EA launched its first advertising platform enabling brands to purchase in-game ad placements (stadium boards, scoreboards) across FC, Madden, and College Football titles, representing a new monetization and partnership channel.
Strategic Hiring · Oceania
IGN Entertainment →IGN Entertainment released major research report developed with Kantar and UC Berkeley on entertainment consumption patterns across US, UK and Australia
Partnership · Asia
Samsung Electronics →Samsung Electronics is using Qualcomm's Snapdragon Wear Elite processors in its new Galaxy Watch Ultra 2 and Galaxy Watch 9 instead of its in-house Exynos chips, marking a shift away from vertical integration in smartwatch processors.