Placed a Head of eCommerce & CX / GM North America to anchor the market entry.
LittleOak — Direct-to-consumer nutrition brand (goat-milk baby formula and wellness), expanding cross-border.
Challenge. Lead North American eCommerce and consumer experience for a D2C brand entering a new market.
The market for this leadership
Live MitchelLake intelligence across Consumer / D2C and Americas.
Adjacent signals across Consumer / D2C
Product Launch · Americas
All G →Australian precision-fermentation startup All G launched its cow-free lactoferrin ingredient (LFX) in the US market and is planning a second facility, with human lactoferrin expected within six months.
“We expect to announce several branded partnerships before SupplySide Global in Las Vegas in late October.”
Partnership · Americas
Vitrafy Life Sciences →Vitrafy Life Sciences (ASX:VFY) partnered with Hoxworth Blood Bank (University of Cincinnati) to address a looming US red blood cell and platelet preservation crisis caused by phasing out of legacy glycerol-based cryoprotectants. The partnership leverages Vitrafy's rapid freeze-thaw technology to prevent specimen degradation.
Strategic Hiring · Americas
Loop →Loop, a three-year-old Brooklyn creative shop, achieved 182% revenue growth in 2025 with 30 new client wins (93% win rate). Turned down 37+ inbound requests to maintain quality.
Strategic Hiring · Americas
United States Air Force →Air Force stood up first rapidly deployable counter-drone units (~20 enlisted Airmen per unit) and announced new base defense job specialty code career path to address evolving drone threats.
Product Launch · Americas
The LEGO Group →The LEGO Group launched LEGO SMART Play Gateway, a new interactive digital-physical play experience showcased at San Diego Comic-Con 2026, expanding into connected play and IP franchise integrations.
Ma Activity · Americas
Palo Alto Networks →Palo Alto Networks acquiring Embrace, an observability platform provider. This is the second major observability acquisition following Chronosphere in January, signaling strategic expansion beyond core security into observability and monitoring platforms.