Placed a Head of eCommerce & CX / GM North America to anchor the market entry.
LittleOak — Direct-to-consumer nutrition brand (goat-milk baby formula and wellness), expanding cross-border.
Challenge. Lead North American eCommerce and consumer experience for a D2C brand entering a new market.
The market for this leadership
Live MitchelLake intelligence across Consumer / D2C and Americas.
Adjacent signals across Consumer / D2C
Product Launch · Americas
Orchid →Vancouver-based AI startup Orchid launched a free World Cup experience allowing fans to receive live scores, match information, and local guidance through text messaging. This consumer-facing launch demonstrates the broader AI personal assistant platform capabilities for real-time experiences beyond workplace productivity.
Ma Activity · Americas
Paramount Skydance Corp / Warner Bros. Discovery →US Justice Department approved Paramount Skydance's $110 billion acquisition of Warner Bros. Discovery, clearing major regulatory hurdle despite state-level legal challenges ahead.
Strategic Hiring · Americas
Conocophillips →ConocoPhillips secured a new 30-year Alaska LNG supply agreement, signaling major long-term commitment to Alaska operations and LNG infrastructure development.
Strategic Hiring · Americas
Royal Caribbean Group →Royal Caribbean Group opened the Dale R. and Carol Ann Lindsey Alaska Railroad Terminal in Seward, the largest cruise terminal in Alaska with modernized facilities, shore power, and direct rail connectivity—representing significant infrastructure investment and operational efficiency optimization.
Capital Raising · Americas
Prime Drink Group Corp. →Prime Drink Group (CSE: PRME) announced non-brokered private placement to raise $1.2M–$2.2M in gross proceeds; also announced agreed resolution with creditors.
Capital Raising · Americas
Groupe Prime Drink Corp. →Groupe Prime Drink (CSE: PRME) announced non-brokered private placement to raise CAD $1.2M–$2.2M in gross proceeds; also announced agreed resolution with creditors. [French-language version of same announcement as custom_id 578be77b-d424-44ee-9845-a0302b26a5ec]