Placed a Head of eCommerce & CX / GM North America to anchor the market entry.
LittleOak — Direct-to-consumer nutrition brand (goat-milk baby formula and wellness), expanding cross-border.
Challenge. Lead North American eCommerce and consumer experience for a D2C brand entering a new market.
The market for this leadership
Live MitchelLake intelligence across Consumer / D2C and Americas.
Adjacent signals across Consumer / D2C
Ma Activity · Americas
Bristow Group →Bristow Group has completed the acquisition of Berry Aviation from Acorn Capital Management. Berry Aviation provides specialized aviation services to U.S. government and commercial customers.
Partnership · Americas
VaynerX →VaynerX is positioning itself to deepen collaboration with affiliate marketing specialist Paul Street on commerce-related projects, signaling strategic interest in expanding affiliate capabilities beyond its existing TikTok affiliate focus.
Partnership · Americas
Nuveen →CalSTRS (California State Teachers' Retirement System) anchored a $2bn strategic partnership with Nuveen to target sustainable infrastructure credit investments.
Product Launch · Americas
Clutch →Clutch announced general availability of Lending Automation System (LAS), an end-to-end lending automation platform built exclusively for credit unions.
Product Launch · Americas
Bell →Bell is progressing toward launching a space-based service and has begun testing satellite ground station infrastructure in Quebec
Product Launch · Americas
Swisslog →Swisslog repositioned its monorail system under new brand name 'FastMove' as a high-performance, scalable next-generation solution for pallet transport in warehouse automation