Placed a Head of eCommerce & CX / GM North America to anchor the market entry.
LittleOak — Direct-to-consumer nutrition brand (goat-milk baby formula and wellness), expanding cross-border.
Challenge. Lead North American eCommerce and consumer experience for a D2C brand entering a new market.
The market for this leadership
Live MitchelLake intelligence across Consumer / D2C and Americas.
Adjacent signals across Consumer / D2C
Ma Activity · Americas
Daybright Financial →Daybright Financial acquired ACAPrime to expand specialized ACA (Affordable Care Act) compliance capabilities for employers, brokers, and platform partners.
Product Launch · Americas
Intapp →Intapp reported rapid enterprise uptake of its AI-powered Celeste platform with strong cloud ARR growth and AI bookings doubling sequentially, signaling AI monetization as a central growth driver.
Capital Raising · Americas
Vantage Data Centers →Vantage Data Centers is exploring an IPO at a $100 billion valuation or a strategic sale, according to Reuters sources.
Product Launch · Americas
Bonusly →Bonusly launched Bizy, an AI agent designed to help teams connect and improve employee engagement through recognition features.
Geographic Expansion · Americas
Perk →Perk (formerly TravelPerk), a Barcelona-founded travel and spend management platform, is executing a localized expansion into the US market with dedicated local teams and a €300 million credit facility supporting broader international growth.
Geographic Expansion · Americas
Cityblock Health →Cityblock Health expanded into North Carolina with a comprehensive care program serving nearly 20,000 dual-eligible and Medicare Advantage members across 50 counties.