Image via Just Food
Once Upon a Farm: Geographic Expansion
Once Upon a Farm is expanding internationally with a recent push into the UK market, as discussed by CEO and co-founder John Foraker in strategy interview.
Source: Just Food
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Americas signal share is easing (-9.8pts).
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
All market-entry case studies →MitchelLake in this thematic
Our work · 2022
Head of eCommerce and Consumer Experience (CX) / GM North America
LittleOak
Americas · Ecommerce · cross-border · ecommerce-growth
Our work · 2019
VP of Sales, Americas
Longtail UX
Americas · MarTech/SEO/SEM · first us hire · cross border
Our work · 2019
VP Sales (US) / CEO
Multiple (Longtail UX, Genbook)
Americas · Technology/SaaS · founder-transition · international-expansion
More signals across Americas
Geographic Expansion · Americas
Samyang Foods →Samyang Foods secured position on Interbrand's 2026 Best Korea Brands list, reflecting the company's rising global prominence and the processed food sector's expanding international economic footprint.
Geographic Expansion · Americas
Cleary Gottlieb Steen & Hamilton →Cleary Gottlieb Steen & Hamilton leased 475,000 square feet at One Liberty Plaza in April 2026, indicating significant expansion
Geographic Expansion · Americas
Latham Watkins →Latham Watkins expanded by 131,000 square feet at 1285 Avenue of the Americas in February 2026
Geographic Expansion · Americas
Southern Hemisphere Mining →Southern Hemisphere Mining hit visible copper mineralisation at Llahuin copper-gold-molybdenum project in Chile, extending known mineralisation to 256m depth. Full assay results expected in 4-6 weeks.
Geographic Expansion · Americas
Ebanx →EBANX expanded recurring alternative payment methods (APMs) across 12 emerging markets in Asia, Africa, and Latin America, building on strong Pix Automático success in Brazil with 177% monthly active enrollment growth and 38% market share of all Pix Automático transactions.
Geographic Expansion · Americas
Nationwide Mortgage Bankers →Nationwide Mortgage Bankers opened new 30,000 SF headquarters in Melville, New York with specialized facilities including podcast streaming center, digital media studios, and 65-seat training facility. Planning to hire ~100 employees immediately with additional hiring to follow.