Company signals · Media
VML
2 signals in the current window, with MitchelLake's leadership read on each.
Market context: MitchelLake's Talent Market Index sits at 98.6 (Neutral), down 1.4 on the prior month; EMEA hiring signal is running steady (-1.1pts).
VML: 2 signals in the last 90 days — above the Media median of 1 across 12 tracked companies; 0.1% of MitchelLake's EMEA signal flow; 2 tracked across 56 days.
Signals at VML
Strategic Hiring
OceaniaVML appointed Mark Verhagen as Group Executive Creative Director for Brisbane and Perth offices. Verhagen joins from VML Indonesia where he served as ECD and helped elevate the office into one of Indonesia's most awarded creative agencies.
Leadership read: A hiring build-out like this points to deepening media executive bench strength over the coming quarters.
curated · 2026-06-17 · context →
Partnership
EMEAVML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
Leadership read: Alliances like this can broaden media commercial leadership bench strength.
curated · 2026-04-22 · context →
MitchelLake in this thematic
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Ma Activity · EMEA
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Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Geographic Expansion · EMEA
Substack →Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.
Ma Activity · EMEA
Amadeus →Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.
Partnership · Americas
Acast →Acast achieved strong profitable growth in Q1 2026 with 20% sales growth and first-ever profitable first quarter (SEK 4.7mn), demonstrating market traction and sustainability
Ma Activity · Oceania
Nine →Nine Entertainment divested its digital media investment Pedestrian.TV after $49M investment write-down. Asset transferred to Richard White's Vinyl for nominal consideration.
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