Company signals · Media

VML

2 signals in the current window, with MitchelLake's leadership read on each.

Last updated 17 Jun 2026

Market context: MitchelLake's Talent Market Index sits at 111.1 (Hot), up 5.2 on the prior month; EMEA hiring signal is running easing (-4.4pts).

VML: 2 signals in the last 90 days — above the Media median of 1 across 13 tracked companies; 0.1% of MitchelLake's EMEA signal flow; 2 tracked across 56 days.

Signals at VML

Strategic Hiring

Oceania

VML appointed Mark Verhagen as Group Executive Creative Director for Brisbane and Perth offices. Verhagen joins from VML Indonesia where he served as ECD and helped elevate the office into one of Indonesia's most awarded creative agencies.

Leadership read: A hiring build-out like this points to deepening media executive bench strength over the coming quarters.

curated · 2026-06-17 · context →

Partnership

EMEA

VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps

Leadership read: Alliances like this can broaden media commercial leadership bench strength.

curated · 2026-04-22 · context →

More signals across Media

Ma Activity · EMEA

Global →

Scottish energy and infrastructure specialist Global acquired Pier Solutions and is launching Global Modular, a new division focused on modular construction.

Leadership Change · EMEA

BBC →

Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.

Geographic Expansion · EMEA

Substack →

Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.

Ma Activity · EMEA

Amadeus →

Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.

Partnership · Oceania

Nine →

Nine closed an AI content deal with Microsoft, positioning premium journalism as a grounding source for AI outputs

Partnership · Oceania

HOYTS →

HOYTS partnered with Explosion Network to launch SCREENX immersive cinema experience at HOYTS Broadway.