Image via B&T Magazine
Last updated
VML: Partnership
VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
Source: B&T Magazine
The leadership read
Alliances like this can broaden media commercial leadership bench strength.
Market context: MitchelLake's Talent Market Index sits at 105.8 (Hot), down 2.4 on the prior month; EMEA hiring signal is running easing (-2.8pts).
VML: 2 signals in the last 90 days — in line with the Media median of 2 across 12 tracked companies; 0.1% of MitchelLake's EMEA signal flow; 3 tracked across 57 days.
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From the MitchelLake archive
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More signals across Media
Partnership · EMEA
Acast →Acast is demonstrating strong partnership momentum with Apple Podcasts, showing 25% consumption jump for video-enabled shows and exclusive placement in Apple's 'Creators we love' UK & Ireland feature; actively earning revenue from video podcasts.
Ma Activity · EMEA
Global →Scottish energy and infrastructure specialist Global acquired Pier Solutions and is launching Global Modular, a new division focused on modular construction.
Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Geographic Expansion · EMEA
Substack →Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.
Ma Activity · EMEA
Amadeus →Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.
Partnership · Oceania
Nine →Nine closed an AI content deal with Microsoft, positioning premium journalism as a grounding source for AI outputs
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