Image via B&T Magazine
VML: Partnership
VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
Source: B&T Magazine
The leadership read
Alliances like this can broaden media commercial leadership bench strength.
Market context: MitchelLake's Talent Market Index sits at 98.6 (Neutral), down 1.4 on the prior month; EMEA hiring signal is running steady (-1.1pts).
VML: 2 signals in the last 90 days — above the Media median of 1 across 12 tracked companies; 0.1% of MitchelLake's EMEA signal flow; 2 tracked across 56 days.
MitchelLake in this thematic
From the MitchelLake archive
Also at VML →
More signals across Media
Ma Activity · EMEA
Global →Scottish energy and infrastructure specialist Global acquired Pier Solutions and is launching Global Modular, a new division focused on modular construction.
Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Geographic Expansion · EMEA
Substack →Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.
Ma Activity · EMEA
Amadeus →Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.
Partnership · Americas
Acast →Acast achieved strong profitable growth in Q1 2026 with 20% sales growth and first-ever profitable first quarter (SEK 4.7mn), demonstrating market traction and sustainability
Ma Activity · Oceania
Nine →Nine Entertainment divested its digital media investment Pedestrian.TV after $49M investment write-down. Asset transferred to Richard White's Vinyl for nominal consideration.
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