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Acast: Partnership
Acast is demonstrating strong partnership momentum with Apple Podcasts, showing 25% consumption jump for video-enabled shows and exclusive placement in Apple's 'Creators we love' UK & Ireland feature; actively earning revenue from video podcasts.
Source: Podnews
The leadership read
Alliances like this can broaden media commercial leadership bench strength.
Market context: Backdrop: a 105.9 (Hot) Talent Market Index (down 2.3 on the month) with EMEA activity easing (-2.8pts).
Acast: 3 signals in the last 90 days — above the Media median of 2 across 12 tracked companies; 0.1% of MitchelLake's Americas signal flow; 3 tracked across 79 days.
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More signals across Media
Partnership · EMEA
VML →VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
Ma Activity · EMEA
Global →Scottish energy and infrastructure specialist Global acquired Pier Solutions and is launching Global Modular, a new division focused on modular construction.
Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Geographic Expansion · EMEA
Substack →Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.
Ma Activity · EMEA
Amadeus →Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.
Partnership · Oceania
Nine →Nine closed an AI content deal with Microsoft, positioning premium journalism as a grounding source for AI outputs
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