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Acast: Partnership
Acast is demonstrating strong partnership momentum with Apple Podcasts, showing 25% consumption jump for video-enabled shows and exclusive placement in Apple's 'Creators we love' UK & Ireland feature; actively earning revenue from video podcasts.
Source: Podnews
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. Acast's partnership in Media widens demand for commercial and alliance leaders who turn an agreement into realised value. Across EMEA, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: Backdrop: a 102.6 (Warm) Talent Market Index (down 1.7 on the month) with EMEA activity steady (0pts).
Acast: 2 signals in the last 90 days — in line with the Media median of 2 across 11 tracked companies; 0.1% of MitchelLake's Americas signal flow; 3 tracked across 79 days.
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More signals across Media
Partnership · EMEA
VML →VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
Ma Activity · EMEA
Global →Scottish energy and infrastructure specialist Global acquired Pier Solutions and is launching Global Modular, a new division focused on modular construction.
Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Geographic Expansion · EMEA
Substack →Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.
Ma Activity · EMEA
Amadeus →Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.
Partnership · Oceania
Carsales →Carsales and Westpac launched a new finance referral pathway, enabling integrated automotive financing offerings
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