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Substack: Geographic Expansion
Substack is expanding focus in UK market with paid subscriptions to UK-based creators surpassing half a million. UK is now Substack's second-largest market after the US.
Source: The Hollywood Reporter
The leadership read
Market entry of this kind typically deepens demand for media leadership bench strength in the region over the following 12–18 months.
Market context: Backdrop: a 111.2 (Hot) Talent Market Index (up 5.2 on the month) with EMEA activity easing (-4.4pts).
Substack: 5 signals in the last 90 days — above the Media median of 1 across 13 tracked companies; 0.3% of MitchelLake's EMEA signal flow; 5 tracked across 52 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
From the MitchelLake archive
Also at Substack →
More signals across Media
Ma Activity · EMEA
Global →Scottish energy and infrastructure specialist Global acquired Pier Solutions and is launching Global Modular, a new division focused on modular construction.
Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Ma Activity · EMEA
Amadeus →Madrid-based Amadeus acquired IDEMIA Public Security for €1.2bn to expand biometric and identity infrastructure across travel and border systems.
Partnership · EMEA
VML →VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
Partnership · Oceania
Nine →Nine closed an AI content deal with Microsoft, positioning premium journalism as a grounding source for AI outputs
Ma Activity · Asia
ARN →ARN divested its Hong Kong outdoor advertising business (Cody Outdoor and Buspak Advertising) for $5.6 million
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