Image via Ad Age
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VML: Leadership Change
Walter T. Geer III, Chief Creative Officer of Innovation for North America at VML, departed after six years. Geer led a team of nearly 20 people across New York, Atlanta, Los Angeles and San Francisco. Departure effective immediately and unrelated to WPP restructuring.
Source: Ad Age
The leadership read
A change at the top rarely stays at the top. VML's move reshapes the layer beneath it in Media as a new leader sets priorities and the team re-forms. Watch the first two or three appointments that follow; they signal direction more reliably than any statement.
Market context: MitchelLake's Talent Market Index sits at 104 (Hot), down 1.9 on the prior month; Americas hiring signal is running rising (+2.1pts).
VML: 3 signals in the last 90 days — above the Media median of 2 across 11 tracked companies; 0.2% of MitchelLake's EMEA signal flow; 4 tracked across 106 days.
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From the MitchelLake archive
Also at VML →
More signals across Media
Geographic Expansion · Americas
Acast →Acast demonstrated significant geographic expansion momentum with North America growing 34% and Europe accelerating to 25% growth (vs 9% prior year), indicating successful market penetration strategy.
Strategic Hiring · Americas
Fast Company →Company advocates for hiring parents as high-performing employees, with over 25% of team being parents, implementing family-friendly policies and benefits
Leadership Change · Oceania
Nine →Karl Stefanovic is negotiating the terms of his exit from Nine following controversy over an interview with an anti-immigration activist
Leadership Change · Oceania
ARN →Donna Gordon promoted to Chief Marketing Officer at ARN after 15+ years with the broadcaster
Leadership Change · EMEA
BBC →Matt Brittin, former Google executive, appointed as new Director General of BBC. In his first memo, he warned staff of 'tough choices are unavoidable' and is implementing cost-saving measures.
Leadership Change · Oceania
Substack →Substack experiencing significant creator exodus due to platform changes, pricing model concerns, and increased focus on social features driving away key publications
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