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VML: Leadership Change
VML CEO Paul Bradbury is stepping down after joining at the start of the year; Dr. Adam Kennedy, a veteran industry leader with 20+ years of international and local experience, is named to succeed him as CEO.
Source: GN — ASX:AU1 The agency
- Who
- VML · Media · Australia
- What happened
- VML CEO Paul Bradbury is stepping down after joining at the start of the year; Dr. Adam Kennedy, a veteran industry leader with 20+ years of international and local experience, is named to succeed him as CEO.
- When
- 2026-11-12
- Source
- GN — ASX:AU1 The agency
- So what
- A change at the top rarely stays at the top.
The leadership read
A change at the top rarely stays at the top. VML's move reshapes the layer beneath it in Media as a new leader sets priorities and the team re-forms. Watch the first two or three appointments that follow; they signal direction more reliably than any statement.
Market context: Against a Talent Market Index of 97.6 (Neutral) (down 3.4 month-on-month), Oceania is at rising (+5.6pts) on signal share.
VML: 2 signals in the last 90 days — above the Media median of 1 across 10 tracked companies; 0.1% of MitchelLake's EMEA signal flow; 6 tracked across 204 days.
MitchelLake in this thematic
From the MitchelLake archive
Also at VML →
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Where this lands in our work
- Board Search & Advisory →
Incoming executives reshape governance needs within two quarters.
- Private Equity →
Listed and PE-backed boards renew leadership against a value-creation clock.
- Executive Search: Oceania →
Our Oceania practice runs the searches behind signals like this one.
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