Image via PRN APAC — Asia Pacific
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Pernod Ricard: Geographic Expansion
Pernod Ricard held press conference in Hong Kong to showcase Chinese Whisky brand 'THE CHUAN' from Chengdu as part of global expansion strategy, leveraging Hong Kong as gateway market.
Source: PRN APAC — Asia Pacific
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: Backdrop: a 112.8 (Hot) Talent Market Index (up 11.4 on the month) with Oceania activity easing (-2.5pts).
Pernod Ricard: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across Oceania
Geographic Expansion · Oceania
Novigi →Novigi, a financial services technology provider, is expanding into New Zealand as the technology partner to Apex Group, which is integrating Mercer New Zealand's fund administration operations.
Geographic Expansion · Oceania
Virgin →Virgin launches new direct flight route from Canberra to Bali, expanding regional connectivity and market presence in Australia-Indonesia corridor.
Geographic Expansion · Oceania
University of Tasmania →University of Tasmania acquired a vacant motel (ex-Wellers Inn) in Burnie for approximately $3 million to repurpose as student accommodation, expanding its residential campus infrastructure.
Geographic Expansion · Oceania
CMC Markets →CMC Markets became the first new NZX market participant since Sharesies in 2019, gaining accreditation to offer NZX-listed companies to retail and institutional investors in New Zealand.
Geographic Expansion · Oceania
Reece →Reece acquired a 2,043 sqm industrial site in Tarneit, Melbourne for $2.193m to establish a plumbing trade centre servicing western Melbourne. This follows their St Kilda purchase in 2024.
Geographic Expansion · Oceania
Dollarama →Dollarama is rapidly expanding its Australian operations following the $259M acquisition of The Reject Shop in July 2025. Added 8 new stores in Q1 2026 while renovating 13 more, now operating 410 total stores (28 Dollarama-brand). Converting stores to Dollarama layout and introducing Dollarama import products to shelves.
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