Image via PRN APAC — Asia Pacific
Last updated
Pernod Ricard: Geographic Expansion
Pernod Ricard held press conference in Hong Kong to showcase Chinese Whisky brand 'THE CHUAN' from Chengdu as part of global expansion strategy, leveraging Hong Kong as gateway market.
Source: PRN APAC — Asia Pacific
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: Backdrop: a 107.2 (Hot) Talent Market Index (down 1.8 on the month) with Oceania activity easing (-4.4pts).
Pernod Ricard: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across Oceania
Geographic Expansion · Oceania
Fabulate →Fabulate, an APAC creator marketing and technology platform, has appointed Gabrielle Lawton as its first New Zealand Commercial Lead, marking geographic expansion into the NZ market.
Geographic Expansion · Oceania
Travelex →Travelex launched advanced foreign currency ATMs at Hobart Airport in Tasmania to support rising passenger demand and new travel growth era.
Geographic Expansion · Oceania
Light & Wonder →Light & Wonder launched on Day One in the newly regulated Alberta iGaming market, signaling strategic expansion into Canadian regulated gaming jurisdictions
Geographic Expansion · Oceania
Compass →EdTech company Compass relocated its Melbourne headquarters within Hawthorn to a larger 1,585 sqm premium office space, signaling expansion from current 300+ employees and 6,000 schools on platform.
Geographic Expansion · Oceania
Novigi →Novigi, a financial services technology provider, is expanding into New Zealand as the technology partner to Apex Group, which is integrating Mercer New Zealand's fund administration operations.
Geographic Expansion · Oceania
Virgin →Virgin launches new direct flight route from Canberra to Bali, expanding regional connectivity and market presence in Australia-Indonesia corridor.
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