Image via Inside Retail AU
Last updated
New Balance: Geographic Expansion
New Balance opened its first Grey Store concept in Melbourne (Albert Coates Lane, QV Melbourne) and expanded to Brisbane with a physical store at Westfield Chermside. Grey Store is an elevated retail format featuring curated product, 'Made in USA/UK' lines, and limited releases.
Source: Inside Retail AU
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: Against a Talent Market Index of 107.2 (Hot) (down 1.8 month-on-month), Oceania is at easing (-4.4pts) on signal share.
New Balance: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across Oceania
Geographic Expansion · Oceania
Fabulate →Fabulate, an APAC creator marketing and technology platform, has appointed Gabrielle Lawton as its first New Zealand Commercial Lead, marking geographic expansion into the NZ market.
Geographic Expansion · Oceania
Travelex →Travelex launched advanced foreign currency ATMs at Hobart Airport in Tasmania to support rising passenger demand and new travel growth era.
Geographic Expansion · Oceania
Light & Wonder →Light & Wonder launched on Day One in the newly regulated Alberta iGaming market, signaling strategic expansion into Canadian regulated gaming jurisdictions
Geographic Expansion · Oceania
Compass →EdTech company Compass relocated its Melbourne headquarters within Hawthorn to a larger 1,585 sqm premium office space, signaling expansion from current 300+ employees and 6,000 schools on platform.
Geographic Expansion · Oceania
Novigi →Novigi, a financial services technology provider, is expanding into New Zealand as the technology partner to Apex Group, which is integrating Mercer New Zealand's fund administration operations.
Geographic Expansion · Oceania
Virgin →Virgin launches new direct flight route from Canberra to Bali, expanding regional connectivity and market presence in Australia-Indonesia corridor.
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