Mixue: Geographic Expansion
Chinese bubble tea chain Mixue expanding rapidly in North America with surge of new outlets opening in Brooklyn and beyond
The leadership read
Mixue will need US/North America Market Entry Director, Regional General Managers, Store Operations Managers, and Supply Chain/Logistics leaders to support rapid expansion. Also need Marketing leaders familiar with Western markets
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Americas signal share is easing (-9.8pts).
MitchelLake in this thematic
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