MitchelLake · Into APAC
APAC Expansion Executive Search
Asia Pacific is not one market, and it is rarely run from headquarters. The companies that scale here appoint regional leadership close to the customer, a Singapore or Hong Kong base, a VP for APAC, a regional MD with the authority to move. MitchelLake has built that regional layer for technology companies operating across the Asia Pacific.
Which roles do companies hire first when entering this market?
Across 9 delivered APAC mandates, the leadership brief concentrates in general management, technology and marketing. Of those, 5 were the company's first appointment in that market.
- 4 General management
- 2 Technology
- 2 Marketing
- 1 Revenue & sales
At what stage of expansion do these mandates land?
- 5 at first entry into the market
- 4 at scaling across the region
The leadership we have placed
- LivewireAU → JapanHead of Japanfirst in market
- SEEKAU → AsiaCTO Asia
- Habitto → JapanChief Technology Officerfirst in market
- SolChicks → JapanHead of Japanfirst in market
- Asia Market Entry → APACMarketing Director APAC
- DeliverooUK → APACAustralian launch team + Singapore APAC HQ leadershipfirst in marketearlier engagement
- LivePersonUS → APACRegional Sales Director; Head of Pre-Sales APACearlier engagement
- TeamViewer → APACVP Sales & MD APACearlier engagement
- ASOSUK → ANZGeneral Manager ANZ / GM Marketing AUfirst in marketearlier engagement