MitchelLake · The Australia → US corridor
Scaling Australian Technology Companies into the US
We understand the specific leadership transition from Australian product success to US commercial scale. It is the corridor we know best: an Australian company with a proven product, a first US revenue leader who has to build a market from a standing start, and the operating team that follows. The scale of the opportunity is the point, MitchelLake has placed growth and expansion leaders across 12 US cities, more than the 7 Australian cities we hire in at home.
Which roles do companies hire first when entering this market?
Across 15 delivered The Australia → US corridor mandates, the leadership brief concentrates in revenue & sales, general management and product. Of those, 9 were the company's first appointment in that market.
- 6 Revenue & sales
- 4 General management
- 1 Product
- 1 People
- 1 Finance
- 1 Technology
- 1 Marketing
At what stage of expansion do these mandates land?
- 9 at first entry into the market
- 6 at building the team out
The leadership we have placed
- Airlock DigitalAU → USChief Revenue Officerfirst in market
- WINRAU → USVP Sales, USAfirst in market
- SplititAU → USHead of North America Salesfirst in market
- SplititAU → USVP of Product
- SplititAU → USVP of People
- SplititAU → USFinancial Planning & Analysis Director
- SplititAU → USHead of Implementation
- Longtail UXAU → USVP Sales (US)first in market
- LivewireAU → USHead of North Americafirst in market
- 6ClicksAU → USChief Revenue Officer
- TraffioAU → USUS Sales Leadfirst in marketearlier engagement
- RateMyAgentAU → USCountry Manager USfirst in marketearlier engagement
- RezdyAU → USCountry Manager USfirst in marketearlier engagement
- PanvivaAU → USVP Marketing (US entry)first in marketearlier engagement
- GenbookAU → USCEOearlier engagement
Why the corridor is different
The United States is where the largest Australian technology outcomes are won, and it is unforgiving of a leadership team that does not understand it. The pattern repeats: the founder proves the product in Australia, then the company needs a US revenue leader who can open the market, a product and operating presence on the ground, and the discipline to build a business rather than a beachhead.
See also US market entry and the cross-border expansion hub.