MitchelLake · Into North America
US Market Entry Executive Search
Entering the United States is a commercial problem before it is a hiring one. The first US leaders decide whether a company that works at home can win in the largest, most competitive market on earth. MitchelLake builds that leadership, the revenue engine, the product presence and the operators who make a US business real, not a satellite office.
Which roles do companies hire first when entering this market?
Across 20 delivered North America mandates, the leadership brief concentrates in revenue & sales, general management and product. Of those, 9 were the company's first appointment in that market.
- 7 Revenue & sales
- 7 General management
- 1 Product
- 1 People
- 1 Finance
- 1 Technology
- 1 Data & AI
- 1 Marketing
At what stage of expansion do these mandates land?
- 9 at first entry into the market
- 8 at building the team out
- 2 at global scale
- 1 at scaling across the region
The leadership we have placed
- Airlock DigitalAU → USChief Revenue Officerfirst in market
- WINRAU → USVP Sales, USAfirst in market
- SplititAU → USHead of North America Salesfirst in market
- SplititAU → USVP of Product
- SplititAU → USVP of People
- SplititAU → USFinancial Planning & Analysis Director
- SplititAU → USHead of Implementation
- XeroANZ → USGM Data Enrichment, USA
- Longtail UXAU → USVP Sales (US)first in market
- Pilot44US → USVP/CEO for Venture (SF)
- EndavaUK → USDirector New Business, Retail, USA
- LivewireAU → USHead of North Americafirst in market
- 6ClicksAU → USChief Revenue Officer
- TraffioAU → USUS Sales Leadfirst in marketearlier engagement
- RateMyAgentAU → USCountry Manager USfirst in marketearlier engagement
- RezdyAU → USCountry Manager USfirst in marketearlier engagement
- SiteMinderAU → GlobalSVP Global Sales; Global CMO; CPO; SVP Global Customer Successearlier engagement
- PanvivaAU → USVP Marketing (US entry)first in marketearlier engagement
- GenbookAU → USCEOearlier engagement
- Catapult SportsAU → GlobalCEO (global)earlier engagement
