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Seoul Business Agency (SBA): Geographic Expansion
Seoul Business Agency is actively supporting Seoul startups' expansion into Southeast Asia as part of broader Northeast-Southeast Asia cross-border collaboration strategy, positioning Singapore as gateway to ASEAN markets
Source: e27 (SEA VC)
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: MitchelLake's Talent Market Index sits at 111.1 (Hot), up 5.2 on the prior month; Asia hiring signal is running rising (+3.7pts).
Seoul Business Agency (SBA): 1 signal in the last 90 days; 0.1% of MitchelLake's Asia signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across Asia
Geographic Expansion · Asia
DXC →DXC opened a flagship 200,000-square-foot AI-first Customer Experience Center in Bengaluru, India, featuring an AI Hub, customer collaboration spaces, and integrated security/operations capabilities.
Geographic Expansion · Asia
Hitachi Energy →Hitachi Energy signed MoU with Tamil Nadu Government for ₹1,000 crore expansion of Chennai and Chengalpattu facilities over 3-5 years, creating 1,000 new high-quality technology jobs
Geographic Expansion · Asia
Reliance Retail →Reliance Retail participating in Vietnam International Sourcing 2026 to establish direct supplier partnerships for Indian market, targeting agricultural, processed food, seafood, textiles, and consumer goods categories aligned with Vietnam's manufacturing strengths.
Geographic Expansion · Asia
M-DAQ Global →M-DAQ Global expanded into Vietnam through strategic integration with METech, majority shareholder of PayME (licensed payments service provider). This gives M-DAQ direct access to regulated payment infrastructure and the ability to process collections and payouts in Vietnamese dong.
Geographic Expansion · Asia
Novo Holdings →Novo Holdings, manager of Novo Nordisk Foundation's $36bn portfolio, is exploring expansion of offices in Asia as part of broader strategic repositioning toward energy and larger deal tickets.
Geographic Expansion · Asia
Adidas →Adidas is expanding India sourcing by increasing capacity at Evervan Kothari's Karur plant, consolidating India as a larger part of its global footwear supply chain.
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