Image via Inc42 (India/SEA)
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Mad Over Buildings: Geographic Expansion
Mad Over Buildings plans rapid geographic expansion entering Mumbai immediately post-fundraise, followed by 12+ additional cities over next 6-9 months.
Source: Inc42 (India/SEA)
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: The wider read — a Talent Market Index of 107.2 (Hot), down 1.8 month-on-month — shows Asia signal flow steady (+0.3pts).
Mad Over Buildings: 1 signal in the last 90 days; 0.1% of MitchelLake's Asia signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across Asia
Geographic Expansion · Asia
Seafolly →Sydney-founded swimwear brand Seafolly is expanding into China, establishing a Shanghai office as its local headquarters. The expansion includes planned brick-and-mortar retail stores within the year, social media presence on China-specific platforms (Rednote, Douyin, Tmall), and local influencer partnerships. Company currently operates in 46 countries across 1200+ locations. Expansion follows recent success in US and UAE markets.
Geographic Expansion · Asia
L&T Technology Services →L&T Technology Services leased 1,100 additional desks from Smartworks in Pune for ₹55 crore over 5 years, bringing total seats leased from Smartworks across multiple cities to over 2,750. Signals capacity expansion and geographic footprint growth within India.
Geographic Expansion · Asia
Panasonic →Panasonic India reported 50% growth in AC business and stated commitment to strengthening air conditioning operations, indicating India's growing strategic importance in global AC strategy
Geographic Expansion · Asia
JPMorgan Chase →JPMorgan Chase is in talks with more than 100 multinational corporations, insurers, and fintech companies about establishing banking, payment, and treasury operations at India's GIFT City (Gujarat International Finance Tec-City). Expected activity timeline is 12–18 months.
“The promotions of Petno and Rohrbaugh to co-presidents and sole CEOs of the company's two largest businesses are part of the board's ongoing succession planning process to ensure continued exceptional leadership at the highest levels of the company”
Geographic Expansion · Asia
Startupbootcamp →Startupbootcamp launched its first Sustainability Singapore accelerator cohort, graduating nine pre-seed startups across food/agritech, alternative finance, and trade/logistics. The programme plans to invest in 60 startups over six cohorts, anchored to Singapore's economic vulnerabilities and policy agenda (Green Plan 2030, Food Story, 30 by 30 target).
Geographic Expansion · Asia
Bybit →Bybit expanded its cryptocurrency exchange operations into Indonesia through a newly launched locally operated platform.
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