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Lovisa Holdings Ltd: Geographic Expansion
Lovisa added 65 stores in FY26 H1 (6.3% growth) with expansion across key markets: Australia, South Africa, UK, Germany, US, Canada. Company identified additional growth markets including China, Vietnam, Spain, Poland. FY26 showed 20%+ revenue and net profit growth with new brand 'Jewells' launching in UK.
Source: Motley Fool Australia
The leadership read
Market entry of this kind typically deepens demand for marketing leadership bench strength in the region over the following 12–18 months.
Market context: This lands while the Talent Market Index reads 105.8 (Hot) — down 2.4 versus the prior month — and EMEA signal share is easing (-2.8pts).
Lovisa Holdings Ltd: 1 signal in the last 90 days — in line with the Marketing median of 1 across 25 tracked companies.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
From the MitchelLake archive
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Geographic Expansion · EMEA
Glovo →Nigeria emerged as Glovo's fastest growing market in 2025 after expansion push
Geographic Expansion · EMEA
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Leadership Change · EMEA
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Partnership · EMEA
GSMA →GSMA partnered with French infrastructure organization Pleias to create Telco Common Corpus — a 10+ billion token open-source dataset of telecom technical literature, patents, and data to address AI model gaps in telecom domain expertise.
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Partnership · EMEA
L'Oréal →L'Oréal partnered with OpenAI to optimize research, marketing, and consumer experiences through agentic commerce and automation of research and marketing tasks
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