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Kurt Geiger: Geographic Expansion
Kurt Geiger London, owned by US footwear group Steve Madden, launched a direct-to-consumer online store (kurtgeiger.au) in Australia with its Spring/Summer 2026 collection. No physical stores are planned yet, though one is expected eventually. Carvela, another Kurt Geiger brand, also launched an Australian online store.
Source: Inside Retail AU
- Who
- Kurt Geiger · Australia
- What happened
- Kurt Geiger London, owned by US footwear group Steve Madden, launched a direct-to-consumer online store (kurtgeiger.au) in Australia with its Spring/Summer 2026 collection. No physical stores are planned yet, though one is expected eventually. Carvela, another Kurt Geiger brand, also launched an Australian online store.
- When
- 2026-11-12
- Source
- Inside Retail AU
- So what
- Likely need for Australian market roles: country management (Steve Madden Australia GM Charlene Perera is leading), e-commerce and digital marketing, customer service and fulfilment/logistics for AU and cross-border shipping, and local tax and compliance.
The leadership read
Likely need for Australian market roles: country management (Steve Madden Australia GM Charlene Perera is leading), e-commerce and digital marketing, customer service and fulfilment/logistics for AU and cross-border shipping, and local tax and compliance. Future retail store staffing is possible once a physical location opens. The collapse of David Jones, a prior distribution partner, may also create a need for replacement wholesale or distribution arrangements.
Market context: Backdrop: a 97.6 (Neutral) Talent Market Index (down 3.4 on the month) with Oceania activity rising (+5.6pts).
Kurt Geiger: 1 signal in the last 90 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
All market-entry case studies →MitchelLake in this thematic
More signals across Oceania
Geographic Expansion · Oceania
Castlery →Singapore furniture brand Castlery is returning to physical retail in Australia, opening three showrooms in three years, most recently a 448 sqm showroom in Richmond, Melbourne, after previously exiting Sydney stores in 2019 to go online-only.
Geographic Expansion · Oceania
JD Property →JD Property is expanding its Australian footprint with a reported A$48M purchase of a warehouse site in Brisbane, adding industrial logistics real estate in Australia.
Geographic Expansion · Oceania
Radius Residential Care →Aged care provider Radius reported improved profit and plans 10 new care homes over the next five years, signalling physical footprint and capacity expansion.
Geographic Expansion · Oceania
Icebreaker →Icebreaker, a New Zealand-founded natural-fibre performance apparel brand owned by VF Corporation, is opening a global flagship store at Chadstone Shopping Centre in Melbourne, Australia, with a grand opening on November 16, deepening its Australian retail presence.
Geographic Expansion · Oceania
ASICS →Japanese footwear maker ASICS is stepping up footwear research by establishing or expanding an R&D base in Australia.
Geographic Expansion · Oceania
Helm →Helm, an international private markets operating system, has opened a Sydney office to support growth across Australia and New Zealand.
Where this lands in our work
- Cross Border Expansion Executive Search →
The peak executive-hiring window opens 12–18 months after an expansion commitment.
- Executive Search: Oceania →
Our Oceania practice runs the searches behind signals like this one.
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