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JOY GROUP — source image

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Geographic Expansioncurated sourcedetected 2026-06-09 · confidence 95%

JOY GROUP: Geographic Expansion

Joy Group (parent of C-beauty brands Judydoll and Joocyee) expanding aggressively across Southeast Asia with Malaysia store opening by end of 2026, following successful Singapore launch in 2024. Vietnam is now top overseas market with $87M in overseas sales (2025).

Source: Fortune

cross border expansion

The leadership read

Requires Regional Managing Director/VP for SEA, Country Managers for Malaysia and Vietnam, Supply Chain & Logistics leadership for regional distribution, Marketing Directors for localized campaigns, Retail Operations Managers, and Finance/FP&A roles to manage $87M+ international revenue stream.

Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Asia signal share is easing (-2.1pts).

MitchelLake in this thematic

Case study

Executive Search in ASEAN

Deliveroo

Our work · 2019

Director Product Engineering

SEEK Limited

Asia · Technology · digital-transformation · cross-border

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Nearby in the record

Multiple (Longtail UX, Genbook) — VP Sales (US) / CEO (2019)SEEK — Director Online Delivery ANZ (2019)Symbio — GM USA Matt Fry (2014)SEEK Limited — Chief Technology Officer (CTO) (2019)

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