Image via Tech.eu
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Glovo: Geographic Expansion
Glovo Ukraine operating as standalone entity across 40 cities with 12,000+ partners (85% SMEs) and 80,000+ couriers since 2018. Ukraine is one of Glovo's top 5 global markets despite wartime operations. Previously served as regional hub for Central Asia/Caucasus expansion.
Source: Tech.eu
The leadership read
Market entry of this kind typically deepens demand for marketing leadership bench strength in the region over the following 12–18 months.
Market context: Against a Talent Market Index of 105.8 (Hot) (down 2.4 month-on-month), Asia is at steady (+0.5pts) on signal share.
Glovo: 1 signal in the last 90 days — in line with the Marketing median of 1 across 25 tracked companies; 0.1% of MitchelLake's Asia signal flow; 2 tracked across 35 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
From the MitchelLake archive
Also at Glovo →
More signals across Marketing
Partnership · Asia
GSMA →MWC26 Shanghai concluded with 37,300 attendees from 143 countries, demonstrating strong international engagement (33% YoY increase) in AI economy and 6G innovation. Lenovo and vivo highlighted as technology leaders.
Ma Activity · Asia
L'Oréal →L'Oréal acquired majority stake in Innovist, parent company of D2C beauty brands Bare Anatomy and Chemist at Play, valued at $350-450M. Founding team retains minority stake and continues leadership. L'Oréal secured rights to acquire remaining minority shareholding.
Geographic Expansion · Americas
Sandbox VR →Sandbox VR opened a new location-based VR venue in Denver, Colorado, as part of continued expansion across Colorado
Geographic Expansion · EMEA
Lovisa Holdings Ltd →Lovisa added 65 stores in FY26 H1 (6.3% growth) with expansion across key markets: Australia, South Africa, UK, Germany, US, Canada. Company identified additional growth markets including China, Vietnam, Spain, Poland. FY26 showed 20%+ revenue and net profit growth with new brand 'Jewells' launching in UK.
Strategic Hiring · Oceania
Wesfarmers →Wesfarmers Health CMO is highlighting AI progress and productivity gains, signaling strategic investment in AI/digital transformation across the organization.
Leadership Change · Oceania
Puma →Puma appointed Marcia Dos Santos as Vice President of Business Unit Core
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