Image via Sportico
Electronic Arts: Partnership
EA Sports signed licensing deal with Liga MX to bring Mexico's top soccer league back to EA Sports FC 27 video game, launching September
Source: Sportico
The leadership read
Alliances like this can broaden gaming commercial leadership bench strength.
Market context: Against a Talent Market Index of 98.6 (Neutral) (down 1.4 month-on-month), Americas is at easing (-2.6pts) on signal share.
Electronic Arts: 3 signals in the last 90 days — above the Gaming median of 1 across 4 tracked companies; 0.2% of MitchelLake's Americas signal flow; 3 tracked across 20 days.
MitchelLake in this thematic
From the MitchelLake archive
Also at Electronic Arts →
More signals across Gaming
Product Launch · Americas
Electronic Arts (EA) →EA launched its first advertising platform enabling brands to purchase in-game ad placements (stadium boards, scoreboards) across FC, Madden, and College Football titles, representing a new monetization and partnership channel.
Strategic Hiring · Oceania
IGN Entertainment →IGN Entertainment released major research report developed with Kantar and UC Berkeley on entertainment consumption patterns across US, UK and Australia
Capital Raising · Asia
Metasports Interactive →Metasports Interactive raised $20M from Metica to support growth of cricket game Hitwicket and boost marketing/user acquisition
Partnership · Americas
Benchmark Electronics →Benchmark Electronics expanded its long-term manufacturing partnership with Ouster, Inc. to support high-volume automated production of Ouster's Rev8 OS lidar sensors across industrial, robotics, automotive, and smart infrastructure markets under a planned 10-year production program.
Partnership · Americas
FutureFeed →FutureFeed announced a partnership with Teramis to deliver automated CUI (Controlled Unclassified Information) discovery and validation for the CMMC (Cybersecurity Maturity Model Certification) ecosystem, targeting defense contractors.
Partnership · Americas
Sol de Janeiro →Sol de Janeiro entered into a multi-year official partnership with the Washington Spirit (women's professional soccer team) as body care and celebration partner.
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