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The Work Project: Geographic Expansion
The Work Project (TWP) signed a lease for its third London location at 105 Victoria Street, a 26,000 sq ft premium flexible workspace opening mid-2027 in the UK's largest net-zero carbon office building.
Source: discovered:vir.com.vn
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: MitchelLake's Talent Market Index sits at 107.4 (Hot), down 1.7 on the prior month; EMEA hiring signal is running easing (-6.4pts).
The Work Project: 1 signal in the last 90 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across EMEA
Geographic Expansion · EMEA
The Crown Estate →The Crown Estate is unveiling a major West End redevelopment pipeline with two projects (10 Piccadilly and 21-29 Glasshouse Street) creating 169K SF of new office, retail and hospitality space in London
Geographic Expansion · EMEA
Dublin City University →DCU experiencing significant growth in Indian student enrollments as part of broader Irish university trend (India now largest international student market) driven by outcome-focused education evaluation.
Geographic Expansion · EMEA
Woodside Energy →Woodside Energy, alongside ConocoPhillips and Chevron, is highlighting Africa's expanding upstream opportunity at African Energy Week 2026, signaling strategic focus on African operations
Geographic Expansion · EMEA
CoStar Group →CoStar Group opened Foundry Park, a $460M expanded corporate office campus in downtown Richmond, VA with 750,000 sq ft of new space designed to accommodate 3,000+ employees across software development, research, marketing, sales and operations
Geographic Expansion · EMEA
UnionPay International →UnionPay International participated in the 7th Africa Fintech Forum in Nairobi, Kenya, signaling strategic expansion and brand-building activity in African fintech/digital commerce markets.
Geographic Expansion · EMEA
Ansell →Ansell opened AXIS Portugal facility to accelerate PPE innovation in Europe
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