Image via Pollstar
Proactiv Entertainment: Geographic Expansion
Proactiv Entertainment has significantly expanded into Middle East and APAC territories, which now account for more than 50% of revenue. The company is shifting from opportunistic to strategic planning in these regions and successfully bringing major productions like The Lion King and Hamilton.
Source: Pollstar
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
“Before COVID we set the grounds for a rapid growth and expansion that started to show its results from 2021 onwards. Since 2019, we have more than tripled the revenue. While Spain has grown, our expansion to Middle East and APAC accounts for more than 50% of the results.”
Market context: Against a Talent Market Index of 98.6 (Neutral) (down 1.4 month-on-month), EMEA is at steady (-1.1pts) on signal share.
Proactiv Entertainment: 1 signal in the last 90 days; 0.1% of MitchelLake's EMEA signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across EMEA
Geographic Expansion · EMEA
Ralph Lauren →Ralph Lauren and other American fashion brands are pursuing European market expansion, targeting growth opportunities as European consumers face economic pressure and seek affordable alternatives.
Geographic Expansion · EMEA
Betfred →Betfred is taking a temporary pause in Ireland operations following regulatory transition from online gambling licensing to the new Gambling Regulatory Authority of Ireland (GRAI) and implementation of new Gambling Regulation Bill.
Geographic Expansion · EMEA
Everlab →Everlab announced geographic expansion into the United Kingdom as part of Series A capital deployment
Geographic Expansion · EMEA
Waypoint Trading Solutions →Waypoint Trading Solutions, a TNS business, is expanding its European exchange connectivity footprint by launching services in Equinix MD6 colocation data center in Madrid ahead of BME's migration from Las Rozas. This extends their presence to support ultra-low latency Layer 1 and Layer 3 exchange connectivity to Spanish equities and derivatives markets.
Geographic Expansion · EMEA
Zayo Europe →Zayo Europe established two new Tier-1 IP Points of Presence in Warsaw (Equinix WA1 and Atman WAW-2), expanding its pan-European connectivity backbone into Central and Eastern Europe with 400GE-enabled services.
Geographic Expansion · EMEA
Partners for Growth →Partners for Growth (San Francisco-based) has significantly expanded Gulf operations, deploying ~$450M in commitments across Saudi Arabia and UAE since 2020, focusing on high-growth tech companies and emerging fintech.
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