Image via Pollstar
Last updated
Proactiv Entertainment: Geographic Expansion
Proactiv Entertainment has significantly expanded into Middle East and APAC territories, which now account for more than 50% of revenue. The company is shifting from opportunistic to strategic planning in these regions and successfully bringing major productions like The Lion King and Hamilton.
Source: Pollstar
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
“Before COVID we set the grounds for a rapid growth and expansion that started to show its results from 2021 onwards. Since 2019, we have more than tripled the revenue. While Spain has grown, our expansion to Middle East and APAC accounts for more than 50% of the results.”
Market context: Against a Talent Market Index of 107 (Hot) (down 1.8 month-on-month), EMEA is at easing (-6.4pts) on signal share.
Proactiv Entertainment: 1 signal in the last 90 days; 0.1% of MitchelLake's EMEA signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
More signals across EMEA
Geographic Expansion · EMEA
Blackstone →Blackstone is expanding its EMEA wealth management business with new leadership (Simona Maellare as EMEA wealth head) and plans to add retail-eligible offerings across the region
Geographic Expansion · EMEA
Helsing →Helsing announced establishment of first U.S. manufacturing base in West Virginia for HX-2 drone production, capable of 2,000+ units monthly at full capacity.
Geographic Expansion · EMEA
DP World →DP World is planning to develop a new port and container terminal on the east coast of the UAE near Fujairah to bypass the Strait of Hormuz, reducing dependence on Jebel Ali. Project still in early stages with financing unsettled.
Geographic Expansion · EMEA
SLR Consulting →SLR Consulting has made a series of appointments to strengthen its London and South East team, indicating active geographic expansion and growth in the UK market
Geographic Expansion · EMEA
Sephora →Sephora is executing a major UK comeback after its 2005 retreat, built on a hyperlocal market strategy that it is now exporting globally to other markets.
Geographic Expansion · EMEA
Rubrik →Rubrik, a NYSE-listed US security and AI operations company, announced £375m investment in the UK over five years and designated London as EMEA headquarters.
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