
Image via PRN APAC — Asia Pacific
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POP MART: Geographic Expansion
POP MART is expanding HIRONO, a character created by artist Lang, through opening retail stores in four locations: Shanghai, Bangkok, London, and Seoul.
Source: PRN APAC — Asia Pacific
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
“aggressive internationalization strategy”
Market context: MitchelLake's Talent Market Index sits at 111.4 (Hot), up 5.2 on the prior month; Asia hiring signal is running rising (+3.7pts).
POP MART: 2 signals in the last 90 days; 0.2% of MitchelLake's Asia signal flow; 2 tracked across 17 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
Also at POP MART →
More signals across Asia
Geographic Expansion · Asia
Quaker Houghton →Quaker Houghton opened a new manufacturing facility in Zhangjiagang and expanded laboratory in Shanghai, increasing production and R&D capabilities across Asia-Pacific for industrial sectors including steel, aluminum, automotive, and mining.
Geographic Expansion · Asia
Kalmar →Kalmar is manufacturing and selling electric reach stackers (45-ton ERG450 model) from a Shanghai plant established in 2023, with four new orders closing Q2 2026. The company is executing a localized Asia-Pacific manufacturing and sales strategy.
Geographic Expansion · Asia
Micron Technology →Micron Technology broke ground on a $9.3bn factory expansion in Hiroshima, Japan to produce high-bandwidth memory and stacked DRAM for AI applications, capitalizing on AI memory demand surge.
Geographic Expansion · Asia
Sentosa Development Corporation →Sentosa Development Corporation announced the Greater Sentosa Master Plan, a 20-year transformation integrating Pulau Brani (120ha) into the precinct. Plan aims to double island size, attract twice current visitor volumes, and introduce new attractions, transport infrastructure, and green spaces.
Geographic Expansion · Asia
AnyMind Group →AnyMind Group (BPaaS company for marketing, e-commerce, and digital transformation) launched a new live commerce studio hub in Bintaro, Indonesia, featuring approximately 20 fully equipped studios. The facility enables simultaneous multi-brand live commerce operations with end-to-end operational support.
Geographic Expansion · Asia
Corning →Corning broke ground on a new optical connectivity manufacturing facility in Pune, India (February 2026) alongside its existing optical fibre facility (operational since 2012). New facility focuses on specialised optical connectivity products for hyperscale and AI-driven data centres.
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