Lynas: Geographic Expansion
Lynas plans to establish rare earth metal plant in Vietnam in partnership with LS Cable & System
Source: Nikkei Asia (Business)
The leadership read
Market entry of this kind typically deepens demand for the sector leadership bench strength in the region over the following 12–18 months.
Market context: Backdrop: a 98.6 (Neutral) Talent Market Index (down 1.4 on the month) with Asia activity rising (+2.4pts).
Lynas: 1 signal in the last 90 days; 0.1% of MitchelLake's Asia signal flow.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
Our work · 2019
Director Product Engineering
SEEK Limited
Asia · Technology · digital-transformation · cross-border
Our work · 2022
Head of eCommerce and Consumer Experience (CX) / GM North America
LittleOak
Americas · Ecommerce · cross-border · ecommerce-growth
Our work · 2019
VP of Sales, Americas
Longtail UX
Americas · MarTech/SEO/SEM · first us hire · cross border
More signals across Asia
Geographic Expansion · Asia
MD Entertainment →MD Entertainment, an Indonesian studio, is pursuing global expansion through international partnerships, franchise development, and emerging content formats. The company's founder and CEO Manoj Punjabi outlined these ambitions at the APOS conference.
Geographic Expansion · Asia
Orange Health Labs →Orange Health Labs expanded from Bengaluru to three additional metro markets (Delhi, Mumbai, Hyderabad) and grew to 75+ walk-in collection centres since 2024, while maintaining core 30-minute home sample collection service.
Geographic Expansion · Asia
ST Telemedia Global Data Centers (STT GDC) →STT GDC opened STT Seoul 1, its first data center in South Korea, through a joint venture with Hyosung Heavy Industries (60/40 split). The 40,000 sqm facility supports 30MW IT load and began commercial operations in June 2026, targeting AI and cloud infrastructure demand across Northeast Asia.
Geographic Expansion · Asia
Applied Intuition →Applied Intuition expanded its Self-Driving System (SDS) into Japan, bringing its end-to-end autonomy stack to a major global automotive market with rapid adaptation across regions, regulations and real-world driving conditions.
Geographic Expansion · Asia
Lululemon →Lululemon executed a major brand activation in China (Great Wall yoga festival with 2,000 guests) as part of strategic push to gain market share in the Chinese market, but the activation failed due to cultural misstep (using Japanese Taiko drum instead of Chinese drum), resulting in 50M+ social media impressions of criticism and requiring public apology.
Geographic Expansion · Asia
Pickyourtrail →Pickyourtrail launched a physical store in Chennai and plans to add 10-15 stores in the current financial year, signaling aggressive retail expansion in India
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