Image via Vegconomist (alt protein)
Last updated
All G: Geographic Expansion
All G is expanding production footprint beyond China, with second facility 'likely in Europe' under discussion. Current production at 60,000-litre scale in China; European facility expansion signals intent to localize supply for EU/EMEA markets.
Source: Vegconomist (alt protein)
The leadership read
Market entry is a leadership problem before it is a logistics one. All G moving into new ground in the sector deepens demand for in-region leaders who can localise the model without diluting it. Across EMEA, watch whether senior in-market leadership is appointed early; expansions run remotely rarely hold.
“We expect to announce several branded partnerships before SupplySide Global in Las Vegas in late October.”
Market context: MitchelLake's Talent Market Index sits at 105.8 (Hot), down 2.3 on the prior month; EMEA hiring signal is running easing (-2.8pts).
All G: 2 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 1 days.
Market entry — the MitchelLake playbook
When a company expands into a new market, the first leadership hires decide whether it lands. A selection of market entries we've run:
Market entry · Oceania
Square
Executive Search Fintech
Market entry
Dropbox
Executive Search for SaaS
Market entry · Asia
Deliveroo
Executive Search in ASEAN
Market entry · Oceania
SurveyMonkey
Managing Director APAC (first hire in region) / Country Manager
Market entry · Asia
LivePerson
Director ASEAN (first hire in region); also Head of Presales APAC
Market entry · Oceania
Etsy
Managing Director, Australia + Asia (MD APAC)
MitchelLake in this thematic
Also at All G →
More signals across EMEA
Geographic Expansion · EMEA
Ofgem →UK electricity regulator Ofgem is implementing a Datacenter Commitment Fee (£237,500–£712,500 per megawatt) to reduce speculative grid connection applications. Datacenter connection requests have surged from 41 GW to 125 GW in under a year, with datacenters accounting for at least 80 GW of new demand. This regulatory move signals massive infrastructure build-out pressure in the UK for AI and data infrastructure.
Geographic Expansion · EMEA
University of Birmingham →University of Birmingham advancing branch campus plans in Sub-Saharan Africa, specifically Nigeria, as part of UK higher education sector's TNE (Transnational Education) expansion strategy.
Geographic Expansion · EMEA
Greggs →Greggs announced plans to expand from 2,773 to at least 3,500 UK store locations, with 62% of new H1 2026 openings in areas with no existing Greggs within a mile. CEO Roisin Currie stated the chain is targeting underrepresented channels: retail parks, train stations, airports, roadsides, and selective relocations in towns/cities.
Geographic Expansion · EMEA
Kaizen Gaming →Kaizen Gaming has secured full regulatory approval in Spain (general betting, fixed-odds sports betting, advertising licenses via DGOJ) and is actively recruiting a Managing Director, Spain to lead the operational launch of its Betano sportsbook. Spain becomes Kaizen's 11th active European market across 20 regulated global jurisdictions.
Geographic Expansion · EMEA
Bitpanda →Bitpanda obtained MiCA authorisation and continues operating in Europe after July 1, 2026 MiCA transition deadline. Company positioned among licensed providers now capturing users migrating from unauthorised platforms.
Geographic Expansion · EMEA
Halcyon →Mercy Erhiawarien, Head of International Programmes at Halcyon (nonprofit startup accelerator), is actively based across Lagos and Nairobi, signalling organizational focus on East and West African expansion and positioning Africa as a priority investment geography.
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