Advisory Board — Retained Search

How we built theMiracle's advisory board

Four operators, chosen to match the four things theMiracle has to get right.

theMiracle is doing something the advertising industry has talked about for years and never quite delivered: reaching consumers based on what they actually do, not what they say they want. The difference is the medium. theMiracle places brand offers directly inside crypto wallets and targets them against real on-chain behavior. The wallet becomes the channel. Consumption becomes the signal.

That sits at an awkward intersection. It is part advertising platform, part payments rail, part crypto-native product, and all of it runs under regulatory scrutiny that most adtech companies never have to think about. Building it well takes people who have actually run businesses on both sides of that line.

When theMiracle set out to build an advisory board, the brief was narrow. It needed operators who had already worked through the specific problems ahead, not a roster of recognizable names. Here is who joined, and what each one is there to help with.

Ryan Jamboretz — Executive Chairman, Bannerflow

Ryan has built the demand side at scale. As Global President of Smartly.io he ran an enterprise platform managing $4.2B in media spend and $125M in revenue, grew the top line by 79 percent, and led three acquisitions worth $180M while holding EBITDA margins in the 15 to 20 percent range. Before that he was Chief Commercial Officer at Amobee and Videology, where he spent years selling advertising technology to the holding companies and global brands that any offers business eventually has to win over. He knows how enterprise demand gets bought, priced, and renewed. theMiracle needs exactly that muscle as it turns wallet reach into revenue.

Christopher A. Smith — Strategic Advisor, theMiracle

Christopher is the bridge between the two worlds theMiracle lives in. He helped commercialize some of the earliest programmatic video marketplaces, at Adap.tv (acquired by AOL for $405M), Turn (acquired by Amobee for $310M), and Collective. Then he went the other direction, into decentralized identity at Civic and into fraud, privacy, and digital safety through DFend and his award-winning book, Privacy Pandemic. That combination is rare. He understands how a programmatic marketplace is built and monetized, and he understands the identity and trust infrastructure a wallet-based system has to get right. He is already advising theMiracle, so he comes to the board close to the work rather than learning it.

Lane Kasselman — Co-CEO and President, Blockchain.com

Lane brings crypto-native distribution and the experience of building a category from nothing. At Blockchain.com he helps lead a business operating across 200 countries, and earlier in his career he was one of Uber's first hundred employees, running communications through the years when the company was arguing its own legality state by state. That is the relevant scar tissue. theMiracle is introducing a behavior that does not exist yet, inside a sector that regulators and the public are still forming opinions about. Lane has done that work before, at two companies that won the argument.

Deirdre Halligan — CEO and Independent Non-Executive Director

Deirdre is the operating and regulatory spine of the board. She currently sits as Independent Non-Executive Director and Chair of the Audit Committee at Kraken, overseeing governance for an EU broker and custodian licensed under MiCAR, which puts her at the center of how crypto is actually being regulated in Europe right now. Before that she was COO of Revolut, where she drove more than 60 license applications across 43 regulators, COO of Coinbase in EMEA, where she stood up the regional headquarters and secured its EMI license, and COO of the Algorand Foundation. She holds senior approvals from the Central Bank of Ireland and regulators across Europe. A wallet-native advertising business is only as strong as its compliance, its data handling, and its discipline across jurisdictions. Deirdre has built that at the largest names in fintech and crypto, and she is doing it under the current rules, not the old ones.

Put the four together and they map cleanly onto what theMiracle has to get right. Ryan covers the demand-side advertising engine. Christopher covers the seam between programmatic and crypto, and the trust layer underneath it. Lane covers crypto-native distribution and the work of making a new category legitimate. Deirdre covers the regulatory and operating rigor that keeps all of it standing.