Image via B&T Magazine
Last updated
NOVA Entertainment: Partnership
NOVA Entertainment partnered with Tealium (customer data platform) and LiveRamp (data collaboration platform) to enhance first-party data capabilities and advanced audience targeting for advertisers.
Source: B&T Magazine
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 107.4 (Hot) — down 1.8 versus the prior month — and Oceania signal share is easing (-4.4pts).
NOVA Entertainment: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
More signals across Oceania
Partnership · Oceania
ADM →ADM partnering with General Mills and Walmart to advance regenerative agriculture practices across 40,000 Midwestern wheat acres
Partnership · Oceania
Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
Partnership · Oceania
This Is Flow →This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.
Partnership · Oceania
Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
Partnership · Oceania
Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
Partnership · Oceania
City of Moreton Bay →City of Moreton Bay and residential developers established a cost-sharing partnership to deploy CCTV infrastructure in new housing estates, designed to reduce ratepayer costs and accelerate public safety camera deployment in rapidly developing areas.
Intelligence powered by Autonodal ↗