Image via AdExchanger
Last updated
The Trade Desk: Partnership
The Trade Desk and Publicis settled a months-long dispute over ad tech fees and hidden charges. Publicis has resumed recommending The Trade Desk to clients following negotiations and addressing audit findings.
Source: AdExchanger
The leadership read
Alliances like this can broaden marketing & advertising commercial leadership bench strength.
Market context: Backdrop: a 111.1 (Hot) Talent Market Index (up 5.2 on the month) with Oceania activity easing (-5.6pts).
The Trade Desk: 1 signal in the last 90 days — in line with the Marketing & Advertising median of 1 across 5 tracked companies; 0.1% of MitchelLake's Oceania signal flow.
MitchelLake in this thematic
More signals across Marketing & Advertising
Restructuring · Oceania
Marketo →Marketo identified as example of pre-AI era software struggling with relevance and growth in the AI age
Product Launch · Americas
Stagwell →Stagwell launched The Media Machine, an AI-powered media-side operating system extension of The Machine. It enables agentic buying, audience-first planning, and market mix modeling across integrated workflows with direct connections to Google GMP, Meta, Microsoft/LinkedIn, TikTok, and The Trade Desk.
Product Launch · EMEA
AdAction →AdAction launched Prism, an Offer Decisioning API for personalized rewarded monetization targeting brands, publishers, and loyalty platforms
Leadership Change · Americas
Media Consulting Group →Media Consulting Group appoints Gali Davidi as Chief AI Officer to drive agentic innovation in programmatic media
Partnership · Oceania
Ogilvy →Ogilvy won the Lite n' Easy advertising account, covering strategy, creative, CX, social and influencer work.
Partnership · Oceania
University of Melbourne →University of Melbourne Centre for Digital Transformation of Health is collaborating with Grampians Health and medical transcription provider iMedX Australia to validate and evaluate an AI clinical documentation tool in regional healthcare settings.
Intelligence powered by Autonodal ↗
Nearby in the record