Image via AdExchanger
Last updated
The Trade Desk: Partnership
The Trade Desk and Publicis settled a months-long dispute over ad tech fees and hidden charges. Publicis has resumed recommending The Trade Desk to clients following negotiations and addressing audit findings.
Source: AdExchanger
The leadership read
Alliances like this can broaden marketing & advertising commercial leadership bench strength.
Market context: Backdrop: a 105.8 (Hot) Talent Market Index (down 2.4 on the month) with Oceania activity steady (-0.1pts).
The Trade Desk: 5 signals in the last 90 days — above the Marketing & Advertising median of 2.5 across 4 tracked companies; 0.4% of MitchelLake's Oceania signal flow; 5 tracked across 35 days.
MitchelLake in this thematic
Also at The Trade Desk →
More signals across Marketing & Advertising
Restructuring · Oceania
Marketo →Marketo identified as example of pre-AI era software struggling with relevance and growth in the AI age
Partnership · Americas
Stagwell →Stagwell won IBM's lead global creative agency mandate in July 2026, combining Code and Theory with Anomaly into an integrated team and ending IBM's long-running relationship with WPP's Ogilvy
Product Launch · EMEA
AdAction →AdAction launched Prism, an Offer Decisioning API for personalized rewarded monetization targeting brands, publishers, and loyalty platforms
Leadership Change · Americas
Media Consulting Group →Media Consulting Group appoints Gali Davidi as Chief AI Officer to drive agentic innovation in programmatic media
Partnership · Oceania
NOVA Entertainment →NOVA Entertainment partnered with Tealium (customer data platform) and LiveRamp (data collaboration platform) to enhance first-party data capabilities and advanced audience targeting for advertisers.
Partnership · Oceania
ADM →ADM partnering with General Mills and Walmart to advance regenerative agriculture practices across 40,000 Midwestern wheat acres
Intelligence powered by Autonodal ↗
Nearby in the record