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The Trade Desk: Partnership
The Trade Desk and Publicis settled a months-long dispute over ad tech fees and hidden charges. Publicis has resumed recommending The Trade Desk to clients following negotiations and addressing audit findings.
Source: AdExchanger
The leadership read
Alliances like this can broaden marketing & advertising commercial leadership bench strength.
Market context: Backdrop: a 107 (Hot) Talent Market Index (down 1.8 on the month) with Oceania activity easing (-4.4pts).
The Trade Desk: 4 signals in the last 90 days — above the Marketing & Advertising median of 1 across 5 tracked companies; 0.4% of MitchelLake's Oceania signal flow; 4 tracked across 33 days.
MitchelLake in this thematic
Also at The Trade Desk →
More signals across Marketing & Advertising
Restructuring · Oceania
Marketo →Marketo identified as example of pre-AI era software struggling with relevance and growth in the AI age
Partnership · Americas
Stagwell →Stagwell won IBM's lead global creative agency mandate in July 2026, combining Code and Theory with Anomaly into an integrated team and ending IBM's long-running relationship with WPP's Ogilvy
Product Launch · EMEA
AdAction →AdAction launched Prism, an Offer Decisioning API for personalized rewarded monetization targeting brands, publishers, and loyalty platforms
Leadership Change · Americas
Media Consulting Group →Media Consulting Group appoints Gali Davidi as Chief AI Officer to drive agentic innovation in programmatic media
Partnership · Oceania
Avaloq →Avaloq renewed strategic partnership with BIL Suisse with expanded focus on joint innovation, digital transformation, and enhanced client services for Swiss market
Partnership · Oceania
THG →THG's Myprotein brand extended multi-year brand licence agreement with Nichols for manufacturing and distribution of new Clear Whey Protein Water RTD product. Builds on successful 2021 collaboration expanding Vimto into functional beverage space.
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