Image via AdExchanger
The Trade Desk: Partnership
The Trade Desk and Publicis settled a months-long dispute over ad tech fees and hidden charges. Publicis has resumed recommending The Trade Desk to clients following negotiations and addressing audit findings.
Source: AdExchanger
The leadership read
Alliances like this can broaden marketing & advertising commercial leadership bench strength.
Market context: Backdrop: a 98.6 (Neutral) Talent Market Index (down 1.4 on the month) with Oceania activity steady (+1.3pts).
The Trade Desk: 1 signal in the last 90 days — in line with the Marketing & Advertising median of 1 across 5 tracked companies; 0.1% of MitchelLake's Oceania signal flow.
MitchelLake in this thematic
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Media Consulting Group →Media Consulting Group appoints Gali Davidi as Chief AI Officer to drive agentic innovation in programmatic media
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TMGM →TMGM announced a new partnership with OG Esports as Official CFD Partner for OG's Dota 2 and Counter-Strike 2 teams, marking TMGM's first esports campaign with fan-focused digital activations.
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Patagonia →Patagonia is actively scoping the New Zealand merino wool industry and pursuing a potential fibre procurement partnership, with directors presenting at industry summit on supply chain rethinking.
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