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The Trade Desk: Partnership
The Trade Desk integrated retail purchase data from Seven-Eleven Japan (28 million app members) into its DSP platform for digital advertising activation in Japan.
Source: PRN — Economy & Policy
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. The Trade Desk's partnership in Marketing & Advertising widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Asia, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: Against a Talent Market Index of 104.6 (Hot) (down 1.9 month-on-month), Asia is at steady (-1pts) on signal share.
The Trade Desk: 5 signals in the last 90 days — above the Marketing & Advertising median of 1 across 5 tracked companies; 0.4% of MitchelLake's Oceania signal flow; 5 tracked across 35 days.
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Also at The Trade Desk →
More signals across Marketing & Advertising
Partnership · Americas
Stagwell →Stagwell won IBM's lead global creative agency mandate in July 2026, combining Code and Theory with Anomaly into an integrated team and ending IBM's long-running relationship with WPP's Ogilvy
Product Launch · Oceania
Marketo →Enterprise AI agents are becoming primary interfaces to SaaS platforms, creating a new churn surface. API quality and rate-limiting are now critical operational requirements. This is a market-wide signal about agent-driven vendor replacement decisions bypassing traditional procurement.
Product Launch · EMEA
AdAction →AdAction launched Prism, an Offer Decisioning API for personalized rewarded monetization targeting brands, publishers, and loyalty platforms
Leadership Change · Americas
Media Consulting Group →Media Consulting Group appoints Gali Davidi as Chief AI Officer to drive agentic innovation in programmatic media
Partnership · Asia
Evren →Evren signed a 750 MW renewable energy PPA (power purchase agreement) with NTPC, combining solar, wind, and battery storage capacity.
Partnership · Asia
Primer →Primer (Korea's first startup accelerator, founded 2010) hosted its July U29 Founders Club meetup with 200+ young founders at AWS Korea's Seoul office. AWS provided venue sponsorship and ran a startup support programme session. Event featured 19 founder pitches, networking, and a seminar by Primer partner Choi Phil-jun.
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