Image via Marketing Week
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Specsavers: Product Launch
Specsavers has evolved its iconic 'Should've gone to Specsavers' tagline for the first time in 22 years to better showcase its full range of services and drive consideration
Source: Marketing Week
The leadership read
Product momentum tends to widen the sector product and commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 111.1 (Hot) — up 5.2 versus the prior month — and Oceania signal share is easing (-5.6pts).
Specsavers: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
MitchelLake in this thematic
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