Image via B&T Magazine
Last updated
Specsavers: Partnership
Specsavers launched a new glasses range in partnership with Pitjantjatjara artist Atipalku Intjalki, in collaboration with The Fred Hollows Foundation's Indigenous Australia Program. This marks a return to the APY Lands for the brand's artist collaboration strategy.
Source: B&T Magazine
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Against a Talent Market Index of 107.8 (Hot) (up 2.4 month-on-month), Oceania is at easing (-7.9pts) on signal share.
Specsavers: 2 signals in the last 90 days; 0.2% of MitchelLake's Oceania signal flow; 2 tracked across 73 days.
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