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Howatson+Company: Partnership
Howatson+Company appointed as creative agency of record for Dulux
Source: discovered:adnews.com.au
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. Howatson+Company's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Oceania, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: Against a Talent Market Index of 104 (Hot) (down 1.9 month-on-month), Oceania is at steady (+1.1pts) on signal share.
Howatson+Company: 2 signals in the last 90 days; 0.1% of MitchelLake's Oceania signal flow; 2 tracked across 15 days.
Also at Howatson+Company →
More signals across Oceania
Partnership · Oceania
MCoBeauty →MCoBeauty partnered with Cadbury for a limited-edition cross-category collaboration featuring chocolate-inspired makeup (eyeshadow palette, lip treatment) and beauty-inspired chocolate block, distributed through Woolworths in Australia.
Partnership · Oceania
WP Engine →WP Engine partnered with Commerce (parent of BigCommerce) to launch WP Engine Commerce Connect for BigCommerce, enabling mid-market retailers to integrate advanced ecommerce capabilities with existing WordPress websites without rebuilding.
Partnership · Oceania
Momentum →Momentum won a retail activation account with Optus in a multi-year deal
Partnership · Oceania
Halliburton →Halliburton partners with Australia's Beetaloo Energy on an AI data center-linked gas project
Partnership · Oceania
Investment NSW →NSW Government relaunched its 2026-27 Export Support Program in response to new US tariffs on Australian goods. The program includes export capability building, communities of practice for exporters, and 30+ Going Global Export Programs and Trade Missions delivered in partnership with Austrade's Accessing New Markets Initiative.
Partnership · Oceania
Chery Australia →Chery Australia has secured an official automotive partnership with The Block (Australian TV show), including vehicle fleet provision, cash awards for contestants, and integration of Chery's Humanoid Robot technology.
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