Howatson+Company

Howatson+Company appointed as creative agency of record for Dulux

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Howatson+Company's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Oceania, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-04 · context →

Sasha Smith, Media Chief at Howatson+Company, has departed the organisation for New Zealand.

Leadership read: The departure of a media chief is, operationally, a question about where media strategy sits in the organisation once the person who held it leaves. At Howatson+Company, that role carried the weight of integrated media capability inside an independent creative shop, a structural bet that media and creative belonging together is a competitive advantage. When the executive anchoring that bet exits, the question is whether the capability is embedded in the team or whether it was concentrated in the individual. This is one of twelve leadership-change signals we have tracked in the last 90 days across media, entertainment, and adjacent sectors. The related set is broad and mostly unconnected in geography or function, ranging from Banijay's Matt Creasey appointment following the All3Media merger to routine C-suite cycling at financial and retail firms. That breadth makes pattern-reading honest work: there is no concentrated wave of media-agency leadership turnover here to anchor a strong sectoral read. The Howatson signal stands more or less on its own. What the signal does surface, at the market level, is a recurring pressure inside independent creative-led shops that have scaled media capabilities: the need for commercial and strategic media leadership that is both discipline-deep and culturally embedded enough to hold the integrated model together across client relationships. That combination is not abundant in the ANZ talent market, and search timelines in this corridor reflect it.

curated · 2026-07-20 · context →