Image via B&T Magazine
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Asahi Beverages: Partnership
Asahi Beverages has appointed Kerfuffle and BMF as new creative partners following a competitive review, replacing Clemenger BBDO and Droga5. Kerfuffle handles Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes; BMF handles Victoria Bitter and Hard Rated.
Source: B&T Magazine
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: MitchelLake's Talent Market Index sits at 112.8 (Hot), up 11.4 on the prior month; Oceania hiring signal is running easing (-2.5pts).
Asahi Beverages: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
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