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MitchelLake Group — Talent for Innovation
Est. 2001·3,000+ placements · six offices · four regions

Company signals

Asahi Beverages

1 signal in the current window, with MitchelLake's leadership read on each.

Last updated

Market context: MitchelLake's Talent Market Index sits at 107.2 (Hot), down 1.8 on the prior month; Oceania hiring signal is running easing (-4.4pts).

Asahi Beverages: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.

Signals at Asahi Beverages

Partnership

Oceania

Asahi Beverages has appointed Kerfuffle and BMF as new creative partners following a competitive review, replacing Clemenger BBDO and Droga5. Kerfuffle handles Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes; BMF handles Victoria Bitter and Hard Rated.

Leadership read: Alliances like this can broaden the sector commercial leadership bench strength.

curated · 2026-06-09 · context →

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Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.

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This Is Flow →

This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.

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Droga5 →

Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer

Partnership · Oceania

Prophet →

Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.

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City of Moreton Bay →

City of Moreton Bay and residential developers established a cost-sharing partnership to deploy CCTV infrastructure in new housing estates, designed to reduce ratepayer costs and accelerate public safety camera deployment in rapidly developing areas.

Partnership · Oceania

WPP →

WPP's Motion Entertainment division engaged in commercial and partnership development for Australian Ninja Warrior production

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