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Amadeus: Partnership
Amadeus deployed its Loyalty and Rewards platform to power Sun Signature, a multi-vertical loyalty system for Sun Group spanning aviation, hospitality, entertainment, healthcare, real estate, and banking in Vietnam.
Source: TTG Asia
The leadership read
Alliances like this can broaden media commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 111.4 (Hot) — up 5.2 versus the prior month — and Asia signal share is rising (+3.7pts).
Amadeus: 2 signals in the last 90 days — above the Media median of 1 across 13 tracked companies; 0.1% of MitchelLake's EMEA signal flow; 2 tracked across 67 days.
MitchelLake in this thematic
Our work · 2023
General Manager
The Creature Technology Company Pty Ltd
Oceania · Sport, Media & Entertainment · animatronics · entertainment
Our work · 2023
VP Sales - USA
WINR Corporation Pty Ltd
Oceania · AI, Data & Enterprise Software · sales · adtech
Our work · 2022
Retained Search
Hipgnosis Songs Fund Limited
EMEA · Sport, Media & Entertainment · pe/vc · music royalties
From the MitchelLake archive
Also at Amadeus →
More signals across Media
Ma Activity · Asia
ARN →ARN divested its Hong Kong outdoor advertising business (Cody Outdoor and Buspak Advertising) for $5.6 million
Geographic Expansion · Asia
Substack →Substack is deepening its market push in Japan, signaling strategic expansion into the Asia-Pacific creator economy segment.
Partnership · Oceania
Nine →Nine closed an AI content deal with Microsoft, positioning premium journalism as a grounding source for AI outputs
Partnership · Oceania
HOYTS →HOYTS partnered with Explosion Network to launch SCREENX immersive cinema experience at HOYTS Broadway.
Partnership · Americas
Acast →Acast achieved strong profitable growth in Q1 2026 with 20% sales growth and first-ever profitable first quarter (SEK 4.7mn), demonstrating market traction and sustainability
Partnership · EMEA
VML →VML created new hero campaign for Colgate's extended AFL partnership featuring Carlton captain Patrick Cripps
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