HiteJinro
AmericasSouth Korea's HiteJinro will brew Japanese brewer Kirin's beer in Korea, a cross-border contract production arrangement.
curated · 2026-10-12 · context →
HiteJinro's soju brand Jinro is pursuing aggressive international expansion with a declared goal of $323 million in international sales by 2030 (from ~$136 million in 2025). The brand is capitalizing on rising K-wave cultural momentum and soju's 30% YoY sales growth in the U.S. (14% projected CAGR 2025–2030 vs. 1% decline in total U.S. spirits).
curated · 2026-10-08 · context →
