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This Is Flow: Partnership
This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.
Source: discovered:adnews.com.au
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: The wider read — a Talent Market Index of 107.2 (Hot), down 1.8 month-on-month — shows Oceania signal flow easing (-4.4pts).
This Is Flow: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
More signals across Oceania
Partnership · Oceania
Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
Partnership · Oceania
Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
Partnership · Oceania
Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
Partnership · Oceania
City of Moreton Bay →City of Moreton Bay and residential developers established a cost-sharing partnership to deploy CCTV infrastructure in new housing estates, designed to reduce ratepayer costs and accelerate public safety camera deployment in rapidly developing areas.
Partnership · Oceania
WPP →WPP's Motion Entertainment division engaged in commercial and partnership development for Australian Ninja Warrior production
Partnership · Oceania
1Password →1Password and Anthropic launched an integration (1Password for Claude, currently in beta) that enables AI agents to access password-protected systems without exposing credentials to the model. The integration uses fingerprint approval and direct credential injection, addressing security risks in AI agent automation.
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