Image via BusinessCloud UK
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THG: Partnership
THG's Myprotein brand extended multi-year brand licence agreement with Nichols for manufacturing and distribution of new Clear Whey Protein Water RTD product. Builds on successful 2021 collaboration expanding Vimto into functional beverage space.
Source: BusinessCloud UK
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Against a Talent Market Index of 107 (Hot) (down 1.8 month-on-month), Oceania is at easing (-4.4pts) on signal share.
THG: 3 signals in the last 90 days; 0.4% of MitchelLake's Oceania signal flow; 4 tracked across 109 days.
Also at THG →
More signals across Oceania
Partnership · Oceania
Avaloq →Avaloq renewed strategic partnership with BIL Suisse with expanded focus on joint innovation, digital transformation, and enhanced client services for Swiss market
Partnership · Oceania
Specsavers →Specsavers launched a new glasses range in partnership with Pitjantjatjara artist Atipalku Intjalki, in collaboration with The Fred Hollows Foundation's Indigenous Australia Program. This marks a return to the APY Lands for the brand's artist collaboration strategy.
Partnership · Oceania
ASB →ASB launched new partnerships with the New Zealand Team and Athletics New Zealand, supported by advertising campaign 'Here for First Steps to World Bests' created via Droga5 ANZ.
Partnership · Oceania
Digital Turbine →Digital Turbine unveiled new fiscal 2027 revenue and EBITDA targets alongside expanded partnerships with Orange, Google Cloud, and Databricks for app distribution and mobile data intelligence platform
Partnership · Oceania
Pandora →Pandora partnered with Dreamgirls Art Collective (New Zealand) to celebrate Matariki through a large-scale public mural in Wellington CBD and limited-edition charm collection distributed nationwide
Partnership · Oceania
Ogilvy →Ogilvy won the Lite n' Easy advertising account, covering strategy, creative, CX, social and influencer work.
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