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MitchelLake Group — Talent for Innovation
Est. 2001·3,000+ placements · six offices · four regions
THG — source image

Image via BusinessCloud UK

Partnershipcurated sourcedetected 2026-07-13 · confidence 95%

Last updated

THG: Partnership

THG's Myprotein brand extended multi-year brand licence agreement with Nichols for manufacturing and distribution of new Clear Whey Protein Water RTD product. Builds on successful 2021 collaboration expanding Vimto into functional beverage space.

Source: BusinessCloud UK

The leadership read

Alliances broaden the commercial surface, and the leadership need follows. THG's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Oceania, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

Market context: Against a Talent Market Index of 103.7 (Hot) (down 1.8 month-on-month), Oceania is at steady (+1.1pts) on signal share.

THG: 3 signals in the last 90 days; 0.3% of MitchelLake's Oceania signal flow; 4 tracked across 109 days.

Also at THG →

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Vercel, Amazon, Cursor, Microsoft, and OpenAI jointly launched Agent Plugins 1.0 specification—a standardized format for AI agent skills and tools designed for portability across platforms. Endorsed by Linux Foundation's Agentic AI Foundation and already supported by VS Code, Cursor, GitHub Copilot, ChatGPT, Codex, and Kiro.

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MCoBeauty →

MCoBeauty partnered with Cadbury for a limited-edition cross-category collaboration featuring chocolate-inspired makeup (eyeshadow palette, lip treatment) and beauty-inspired chocolate block, distributed through Woolworths in Australia.

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WP Engine →

WP Engine partnered with Commerce (parent of BigCommerce) to launch WP Engine Commerce Connect for BigCommerce, enabling mid-market retailers to integrate advanced ecommerce capabilities with existing WordPress websites without rebuilding.

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Howatson+Company →

Howatson+Company appointed as creative agency of record for Dulux

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Momentum →

Momentum won a retail activation account with Optus in a multi-year deal

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Halliburton →

Halliburton partners with Australia's Beetaloo Energy on an AI data center-linked gas project

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