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The Iconic: Partnership
The Iconic appointed Emotive as its creative agency, replacing incumbent Dentsu who did not re-pitch.
Source: Inside Retail AU
The leadership read
Alliances like this can broaden technology commercial leadership bench strength.
Market context: The wider read — a Talent Market Index of 108.2 (Hot), up 2.4 month-on-month — shows Oceania signal flow easing (-7.9pts).
The Iconic: 2 signals in the last 90 days — above the Technology median of 1 across 207 tracked companies; 0.2% of MitchelLake's Oceania signal flow; 2 tracked across 45 days.
MitchelLake in this thematic
From the MitchelLake archive
Also at The Iconic →
More signals across Technology
Partnership · Oceania
Decidr →Decidr joined the AWS ISV Accelerate Program, expanding co-sell support for its AI business operating system through Amazon Web Services.
Partnership · Oceania
Workato →Workato expanded its partnership with AWS to scale enterprise AI production capabilities.
Partnership · Oceania
Siemens →Siemens Industrial Edge partnered with Databricks and FFT DataBridge to connect production data directly to Databricks Platform for AI-driven analytics without IoT middleware.
Partnership · Oceania
Cover Genius →Australian insurtech firm Cover Genius secured a partnership with Traveloka for travel protection and cancellation protection products across multiple markets
Partnership · Oceania
Afterpay →Afterpay secured five-year, $5M naming rights deal for Sydney's Qudos Bank Arena with integrated payment systems upgrade using Afterpay and Square technology
Partnership · Oceania
Huawei Technologies →Huawei collaborated with DeepSeek on V4 AI model adaptation for their Ascend 950PR and 950DT chips, achieving day-zero compatibility
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