Est. 2001·3,000+ placements · six offices · four regions
Playlist — source image

Image via Athletech News

Product Launchcurated sourcedetected 2026-05-18 · confidence 95%

Last updated

Playlist: Product Launch

Playlist launched Kite, a new management platform specifically designed for multi-brand, portfolio-scale fitness and wellness operators. The platform addresses a market gap by supporting enterprise-level operations across multiple brands, locations, and shared member bases.

Source: Athletech News

The leadership read

Product momentum tends to widen the sector product and commercial leadership bench strength.

Market context: MitchelLake's Talent Market Index sits at 107.4 (Hot), down 1.7 on the prior month; Oceania hiring signal is running easing (-4.4pts).

Playlist: 4 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 4 tracked across 58 days.

MitchelLake in this thematic

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Shopfully

Shopfully (retail media platform) commissioned research revealing strong Australian consumer demand for local products, with visibility and access identified as primary barriers. The insight suggests opportunity to enhance platform capabilities to connect local producers with mainstream grocery shoppers.

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Substack

Substack launched a new tool that allows readers to estimate how much of a newsletter was written by AI, signaling a shift toward transparency around AI-assisted content.

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Vevo

Vevo has launched a new nostalgia-based advertising targeting capability within its Vevo Evolve platform, enabling advertisers to purchase ad placements against culturally significant music video moments based on research showing emotional resonance drives performance.

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