Image via SportsPro Media
Last updated
Paramount+: Partnership
CBS and Paramount+ secure exclusive US broadcast rights for Women's Super League through 2030, expanding streaming portfolio ahead of major FIFA tournaments
Source: SportsPro Media
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: MitchelLake's Talent Market Index sits at 105.8 (Hot), down 2.4 on the prior month; Oceania hiring signal is running steady (-0.1pts).
Paramount+: 3 signals in the last 90 days; 0.3% of MitchelLake's Oceania signal flow; 3 tracked across 10 days.
Also at Paramount+ →
More signals across Oceania
Partnership · Oceania
NOVA Entertainment →NOVA Entertainment partnered with Tealium (customer data platform) and LiveRamp (data collaboration platform) to enhance first-party data capabilities and advanced audience targeting for advertisers.
Partnership · Oceania
ADM →ADM partnering with General Mills and Walmart to advance regenerative agriculture practices across 40,000 Midwestern wheat acres
Partnership · Oceania
Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
Partnership · Oceania
This Is Flow →This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.
Partnership · Oceania
Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
Partnership · Oceania
Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
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